Social Media Marketing and Monitoring
Social Media Marketing
Social Media “helps people buy” rather than helping “people to sell”. Wikipedia says that “social media marketing refers to the process of gaining website traffic or attention through social media sites”.
Social media marketing services usually centre on creating content that attracts attention and encourages readers to share it with their social networks. A corporate message can go viral and spread from user to user because it seems to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of Inbound Internet Marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for companies fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for companies to implement marketing campaigns.
Optimax suggests you begin by outlining clear goals for your social media marketing efforts as part of your internet marketing package and thinking how you’ll measure success. Once you’ve outlined your goals, let’s look at some ways you can begin to leverage social media for your marketing efforts.
Well first off which Social Media Platforms do I engage with? No doubt you’ll say Facebook (the largest) and Twitter (the other one we all know). But they’re not the only ones. Just look at the logos above. The list is endless and is growing by the day.
If you’re a B2B business then LinkedIn’s for you! However, depending on your target audience and your business, how you use a combination of sites in your internet marketing package should be a main part of the advice Optimax will give you.
Social Media Monitoring
What is it? A way to monitor your reputation, your news mentions, your PR campaigns, your employees, or your competition via their conversations on social media sites. There are many tools out there and they offer simple monitoring capabilities through to those that attempt to measure sentiment. The best ones say they can monitor 97% of all conversations but remember Facebook private pages are exactly what they say – private. So all these tools can only see the public information but can help in measuring the effectiveness of your campaigns. HubSpot has such a tool in its armoury.
Next look at Email Marketing