Blogging to Get More Traffic


Blogs have been around for over 13 years. The word stands for ’web log’ and they were effectively online diaries. But why do you need a blog and how often should you put an entry up?

Is it for a small business?

It should be part of your small business SEO marketing strategy. But people won’t thank you if it’s just going to be one long sales pitch.  In any case, how often will you be blogging and can you be sure to have something to say each time you post an entry? Well from experience you should be blogging regularly and with a frequency of about 2 blogs a week.

But what does it do for you? It helps in your SEO by giving Google more unique content to rate you for so you’ll get more web traffic and each time you blog you’ll add another page to your site that increases its Google authority. Also it begins to make you an authority in your industry.

How do I set up a blog?

If you use a Blog as part of your Inbound Marketing strategy then we would suggest you use the HubSpot blogging tool as it’s so easy to use. Just follow the on-screen instructions and off you go!

But what do I blog about? 

Well not a sales pitch for your business.  We’re still at the top of the funnel stage so you won’t attract business with a sales pitch. You need to think of your expertise and then write 400-800 words on a topic that you know about BUT will be useful and interesting to your potential customers.  Lists are great things – e.g. 7 Tips on… 5 examples of… Link the blogs to your website, landing pages and always include a Call To Action (CTA).

Remember it has to be well written, then people’s expectations will be of a good website rather than a good book. Short sentences are better than long ones. Mention your subject as often as possible without labouring it in your first paragraph, as this will help your blog get listed prominently on the search engines and give you more chance of getting more leads.

There will be a section for ‘tags’ – words you’d want to associate with your blog, which also help it come up in searches. You’ll also find buttons to help you upload pictures, videos, anything you’ve got that you want to put online.

Allow people to comment.

Give links to your Social Media channels as they all to help push more people to your website.

Keep it well written, keep it lively, tell your friends and they’ll probably tell other people. Before you know it, you’ll start growing a readership and exchanging ideas. Good luck!

Next comes Social Media Marketing and Monitoring

        How to use Blogging in Small Business Marketing 

OPTIMAX - Gets you Leads from the Internet