6 Tactics to Drive more Links for your Online Marketing

Posted by frank harris on 26/02/19 16:39

link building-1Secure links for clients and increase rankings, traffic and leads are important in online marketing. Here are 6 ideas for you to consider.

  1. Develop Reusable Content Campaigns

Thinking about content-led link building campaigns is much like advertising or traditional PR campaigns - you run a campaign for a period, get as much as you can from it, then move onto the next one. This can work fine but isn’t very efficient when it comes to budgets and resources because you often must start design and development from scratch.

 

Instead, think of content campaigns that can be reused and revamped repeatedly.  Being able to reuse existing content allows you to relaunch very quickly and easily compared to a brand-new build and design.

  1. Learn what Works across Industries

Learn from campaigns and feed those learnings into other projects. If something works well, it may work for another industry and you need to look for these opportunities.

 

Over the last year or so, I’ve been doing this and did an exercise where I mapped out the success of client content campaigns against the complexity of creating them. This gave me something that looked like this:

 

mapping

 

Each dot represents a content campaign. I then saw patterns emerging that were successful and not complex to create. This success allowed us to do campaigns without being overly complex.

 

If you’re not doing this yet, the best place to start is simply to start recording data against all of your content campaigns such as:

  • The number of links, no follow links and brand mentions generated
  • Date of launch
  • What type of execution you chose
  • If data was used or not

The list will differ for everyone, but the first step is to start recording this data and then start learning from it over time.

  1. Target Golden Publications for an Exclusive Feature

 “What are your top 10 dream publications to be featured in?”

 

This offers you a very targeted list of sites where, if you can get featured, will get more traffic.

 

Then choose from the list and offer a single publication an exclusive when you begin your outreach. The idea is to find a journalist who values your idea or data highly enough to want to be the first person to write about it online and share it with their readership.

 

This works particularly well if you have a unique or different data set. The time between publishing the data story and other publications doesn’t need to be that long – 24 to 48 hours can often be enough for a journalist to be happy that they’ve got it first.

 

There are a few benefits to this approach:

  1. You can almost guarantee a “big hit” right at the start of the campaign which relieves some of the pressure on your when you start your outreach.
  2. If you can secure an exclusive with a large newspaper, it can lead to lots of other newspapers/magazines following suit, covering the content without you asking.
  3. You can slowly but surely start ticking off your dream list of publications

      4. Outreach to 2nd-tier Linking Websites

One of the core goals of a content-driven link building campaign is to secure links from high authority domains which can then pass that authority (and traffic) to your website. The downside of this is that the high visibility and credibility of these domains means that they can often be credited as the original source of the story. Whereas, you are the original source.

 

This can lead to links pointing at third party websites rather than your own which is very annoying!

    5. Use Keyword Research for more Links

This is more of a passive link building technique but the time spent is pretty minimal and has a few benefits.

 

The idea is to see if your content relates to keywords which have volume. If it does, then integrate the keywords into the piece and potentially get traffic by ranking well for them. The core goal is rarely to rank well, it is usually to secure links, but the benefits of direct traffic are obvious and shouldn’t be overlooked.

So where does link building come in?

 

If you are working on a content piece that is data-led, you have an opportunity to get in front of people who are trying to find this data. Amongst those people will be journalists, writers and bloggers to name a few.

By thinking about this, you’re giving your content a chance to generate links that you didn’t ask for.

      6. Overcoming Link Building Blockers

Driving more links to your content isn’t just about your own actions, it’s about the actions of others too. Sometimes, their activity can get in the way of yours and you secure fewer links.

 

One of the most common blockers is when you have either an agency working on their website or their own internal team. This can present challenges because you want to sync up activity and not over saturate contacts or worse still, both target journalists at the same time.

 

A way to overcome this is to share your outreach plans with the internal team and agree on who owns which contacts or publications. This helps to create clear boundaries and reduces the risk of something going wrong, especially under GDPR.

 

Another tactic is to share your plan for content campaigns as far in advance as possible, then add any other campaigns so you can quickly highlight times when work crosses over. This means when you launch campaigns, you’re less likely to hit blockers because you’ll have overcome them already.

 

For more tips on increasing traffic to your website using online marketing techniques, click on the  link below>>>

 

A Guide to B2B Website Marketing  for Small Businesses

 

Tags: b2b online marketing, online marketing, link building, website traffic, b2b traffic, small business online marketing

25 Tips on Increasing your Website Traffic

Posted by frank harris on 03/01/18 11:48

website traffic.jpgUnless you get website traffic, the fact is that nobody is going to find your website if you don’t promote it. Fortunately, there are plenty of ways to accomplish this task and generate traffic to your site.  Just try using these tactics:

  1. Ensure your domain name is memorable. If people can remember the name its the chances of them passing it on to others is greater.
  2. Ensure the site easy to load.
  3. Buy alternate domain names and point them to your home page. These will increase the chances of your domains showing in search engines.
  4. Optimise your content with relevant keywords.
  5. Add meta tags using key word phrases for your content.
  6. Use Alt Tags for Images.
  7. Think about your page titles, and make them relevant and easy to remember as you possibly can.
  8. Change your web contentregularly. Adding a little something here and there, text and/or images will keep your site looking fresh and generate additional interest.
  9. Watch your spelling and grammar.
  10. Submit the site to search engine directories.
  11. Set up a blog. Include a link or two in your blog text, making it easy for readers to link to your site and blog regularly say at least once a month.
  12. Use article directories to promote your website. Readers will see the links you insert and possibly follow them to your site.
  13. Involve others in your site content via a questions and comments section.
  14. Put a link to your home page in your email signature. Another subtle way of keeping your web site in front of everyone you correspond with.
  15. Use a reliable hosting company and ensure your host provides ample bandwidth. When a customer experiences a time out when trying to load your page, there is very little chance of them coming back for a second try.
  16. Print business cards with your web address included.
  17. Include your web address in any advertising.
  18. A short interview in a local newspaper can generate interest that can turn into sales.
  19. Issue press releases. If they get picked up and mentioned in blogs or publications, the publicity can lead to wider recognition of your web site.
  20. Create a video and publish it online. Even a simple two-minute video and post it on YouTube.
  21. Write and publish a free eBook. Ensure the content includes links back to your relevant web pages.
  22. Sign up for Twitter, Facebook, Google+ and Linkedin. You can follow and be followed, and posting an entry is easy using Hootsuite. You should also include links.
  23. Add an RSS feed to your home page. When you add more copy, people who subscribe to the feed will know immediately.
  24. Consider an old fashioned direct snail mail campaign. These are still effective and can generate interest. Include specific instructions on how to get to your web site.
  25. Add an "About Us" page to your site. Search engines love these and index them quickly.

I hope you find these tips of use in generating traffic. However, to really increase your traffic that you can then convert into leads and then into customers, just click on the link below:

 

How to get Traffic,   Leads and Sales  to your Business

Tags: get more traffic, get more leads, more traffic, website traffic

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