The Psychology Behind Social Media Marketing Conversions

Posted by frank harris on 21/02/19 16:07

Social Media PLatforms 0118Your company has its social media marketing followers, the question is, are you able to engage them so that they feel compelled to dig deeper and become customers?

 

Beyond just implementing tactics, it’s important to make sure your B2B social media marketing is optimised to improve your conversion rate. On average, B2B buyers are 57% of the way through buying considerations before ever talking to sales - and aside from their own research, they get there via content and social media marketing which compels them to act. If you want to achieve this for your B2B brand, you’ll have to use a little psychology.

 

Here are a few ideas to increase your conversion rate from social.

Show Them What They’ll Gain and what they’ll miss

As a B2B marketer, if you craft marketing messages that show what prospects stand to gain and miss from your product, you’ll find more and more of them will be compelled to act. This follows from the psychological principles of “loss aversion” and the “fear of missing out,” both of which state that humans are more motivated by the thought of losing than by gaining something.

 

Empathising with your customers’ pain points and providing unbeatable solutions will turn social followers into leads, and then into customers.

 

To always understand your customers’ pain points, have a good grasp on what they need, how your product or service fulfills that and what possible unexpected factors can play a role. Industry issues can arise and create new needs at a moment’s notice. Stay on top of what prospects are looking for in several other ways:

  • Current events. Social media is a breeding ground for breaking news. Staying up to date means being aware of what’s happening in your industry, but also means you are contributing to the generation of news. 55% of B2B buyers search for information on social media when considering a purchase, so be the first to publish social posts about what your prospects need.
  • Survey your customers and qualified leads. Sometimes all it takes is a few questions to understand your prospects’ troubles and trials in a certain business task. And then, getting their attention on social becomes much easier.

Make it Valuable

One of the most powerful selling points for any product or service is to provide prospects with the true value it will bring to their lives. Customers are always looking for the highest value-added available. If you can prove how your offering not only solves a need, but improves a certain aspect of business or life, you can reach potential customers in a more authentic and honest way.

 

To do this, you’ll need to make sure prospects know exactly what to do next. Ensure your call to action is clear, and perhaps have more than one, so that your social media followers can act as soon as they make a decision.

 

Value should always be the goal of your marketing efforts. Psychologically, whether knowingly or not, look for how something is going to enhance your prospect’s life. Will it make it better, easier, more enjoyable, more successful? Use those features as selling points for effective marketing and higher-quality sales.

Create a “Tribe”

Marketing maven Seth Godin, in his book “Tribes,” describes the concept as groups of people united by a common purpose or passion. And this is exactly what you, as a B2B marketer, should create via social media marketing.

 

A social media “tribe” is an essential tool because it allows us to enjoy and find meaning in associating with each other in groups. Belonging is essential to feeling safe and secure.

 

One of the best ways to create that sense of “security,” is through social media communities. Through LinkedIn Groups and Facebook Groups, for example, you can establish your company’s thought-leadership by answering questions and offering informed perspectives.

 

There are other ways to ensure that your tribe remains a tightly-knit group:

  • Create a seamless user experience across all channels. If your prospect knows exactly what your brand looks and “feels” like they’ll feel more comfortable and connected to you. Ensure that every LinkedIn blog post, Facebook message, and Tweet, as well as every other place you appear online, is a consistent reflection of your brand’s message.
  • Encourage engagements via your blog and social. Ask your prospects to tell you what they think after reading your blog post, or to Tweet you back with their opinions. Conversations are the lifeblood of a tribe and making the first move is the way to get them started.
  • Create a cause for your tribe. When you give your followers a substantial reason to keep following you, you’re providing the glue that will hold your tribe together. Values are what will make you stand out and convert like-minded prospects.

Build social content that addresses your values and is targeted to prospects who’ve endorsed similar ones.

Even better, when you source testimonials and case studies from your best customers, be sure to emphasise how your products have made their lives easier and align with your shared corporate values. That will attract similar customers in the future.

Create Curiosity and Invite Investigation

B2B products often involve a prolonged sales cycle, multiple stakeholders, and many touch-points along the way. How do you create enough trust to ensure that an interaction with a prospect will eventually result in a conversion?

 

By creating social campaigns and other content pieces that help your audience calculate value and make highly-informed buying decisions you’re establishing your company as a trustworthy thought-leader, and your followers will often convert on the strength of that brand perception.

 

Here are some ways you can pull your social media followers into an investigative curiosity about you:

  • Use trigger words in your social media content. Using the “five W’s,” namely the questions who, what, where, when, and especially why, as lead-ins for your social posts and blog headlines are great for piquing the interest of professionals who are hungry for knowledge.
  • Build your content around customer curiosities. Think about new technologies or happenings that are on peoples’ radar in your industry - things that people are wondering if they should adopt or understand. Then, put together content that offers an informed perspective.

Use a variety of content forms for various stages of the buying process. For some prospects, a whitepaper that goes in-depth about a process or system might be all that’s needed, whereas others will respond better to an unfolding “story” via a series of blog and social media posts. Your “why” questions, if poignant and relevant enough to your target audience, make for great Facebook and LinkedIn status updates, Tweets, and even LinkedIn discussion topics.

 

As a B2B marketer, you’re already using psychology in every tactic you implement. But with a special focus on the psychological techniques above, especially in the easily distractible yet high-potential world of social media, your conversion rates will only increase.

 

For more ideas on social media posts check out the link below:

 

43 Tips on  Social Media Marketing Posts to get a Response

Tags: social media marketing, social media marketing services, b2b social media marketing, social media strategy, social media communities, social media monitoring

The Why, How, What, Where of Social Media Monitoring

Posted by frank harris on 04/06/18 10:13

social media moinitoringMonitoring your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company.

 

Social media isn’t this magical fairy dust that makes business leads come rushing in for your company. It’s hard work! It requires time and effort, often across  multiple departments and amongst multiple employees.

 

This eBook is built to help you formulate a plan whereby in ten minutes a day, you can use the social media monitoring information you need within a tight, streamlined strategy. Consider it the “8 Minute Abs” of social media. How can you best take advantage of the limited time you have in a day to get the best results possible? After reading this eBook, you will be able to develop your own, solid routine that works for you.

 

The eBook in PowerPoint format, covers the following topic areas:

  • Why Social Media Monitoring Matters
  • Who Should Monitor
  • Listening & Responding
  • Setting Your Goals
  • Prepping Your New Routine
  • Your 10-Minute Checklist

To give you a flavour let’s look at one of them:

Why  Social Media Monitoring  Matters

“Sometimes we forget that all those little profile avatars whizzing through our social media news feeds are actually humans. We forget that social media is meant to be just that -- social. The reason why monitoring is so important is because it puts the social back in social media. Brands and individuals who publish without listening are just screaming through a megaphone with no consideration for others. You have to be sensitive to what people actually want from you or your brand, or else you might head in a direction your target audience actually doesn’t enjoy or can’t relate to.

 

For example, monitoring is a great outlet for crowdsourcing questions. When you listen into your prospects’ or customers’ thoughts, you’ll be able to craft better marketing campaigns, close more deals, improve your products or services, and foster happier customers. Monitoring is also a great way to avoid disaster. If a local, national, or worldwide tragedy occurs, you’ll want to be the first to know so you can pause all marketing messages and offer up actual human emotions. Your fan base will usually point something out before you even have time to realize it, and your level of empathy and response time will either confirm or renounce a person’s feelings about your brand.

 

As it turns out, people also have some pretty high standards when it comes to response time. Especially when they’ve got a bone to pick with your brand. According to charts published on Search Engine Watch, 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter, and of those users, 53% want that response in under an hour. In fact, the percentage of people who expect a response within the hour increases to 72% when they’re issuing a complaint.

 

Social media can’t be ignored. People are talking about your brand, your products or services, your competitors, your industry, and your employees -- whether you like it or not. These conversations happen candidly in real life, which turns into threads and discussion groups on social media. Instead of ignoring these conversations, wouldn’t you want to jump in and have a say in where that conversation goes? If someone complains about your brand, wouldn’t you want to know why so you can improve in the future? The bottom line is that monitoring matters, and it matters for more than just social media managers. In the next section we’ll jump into who exactly should be monitoring social media within your company, what they should be monitoring, and why.”

 

So finally, as time goes by and you develop better and more effective social media monitoring habits, you should make sure you also have a system in place to measure your success. (After all, you want data to prove those golden ten minutes are paying off.)

 

Reflect on the goal you set in the beginning of this eBook. If your goal was marketing-related, you should use tools like Google Analytics, HubSpot, or another tool to monitor the amount of traffic, leads, and customers you’re generating through social media channels as a result of your efforts.

 

If thought leadership was one of your goals, has there been an increase in the volume of blog and news articles written about your company? Has there been an increase in links? Links are a fantastic indication that people are using you as a resource and want to send their readers to your content. (And it’s a double win for SEO!)

 

No matter what the goal, be sure to monitor your metrics over time. If you decide to begin spending more than just ten minutes into your social media monitoring efforts, your success should correlate with the additional work you’re putting in!

 

Get the full story here:

 

Social Media Monitoring

Tags: social media marketing, social media marketing services, b2b social media marketing, social media monitoring

10 words you should Remove from your LinkedIn Profile

Posted by frank harris on 21/05/18 16:21

linkedin-logoThere are a lot of posts on the internet about using LinkedIn and what does and doesn’t work.

 

Whether you are looking for a job, widening your circle of connections, establishing your thought leadership or just wanting to keep up and connect with new and previous colleagues, it is important to bear in mind that your LinkedIn profile is a key component to your personal brand and you don’t want to sound the same as everyone else.

 

A while ago, LinkedIn released its annual list of the most overused words on the site and I bet that most of us (I’m sure I am guilty!) will have at least one of the following words on their profile:

  1. Motivated
  2. Passionate
  3. Creative
  4. Driven
  5. Extensive experience
  6. Responsible
  7. Strategic
  8. Track record
  9. Organizational
  10. Expert

It’s important to set yourself apart from the crowd if you want to get noticed by any new and potential clients or employers. To see if any of your prospects or customers are guilty of using these words, check their LinkedIn profiles with social platform integration or send them this blog!

 

For more tips on Social Media promotion follow the link:

 

B2B & SMEs Mobile Marketing

Tags: social media marketing, social media marketing services, linkedin marketing for SMEs, b2b social media marketing

5 Tips to make the most of your Old Social Media Marketing Content!

Posted by frank harris on 10/11/17 10:24

social-media-in-small-business-marketing.jpgShould you re-post or re-share old social media marketing content in your social channels? The answer is yes.

 

However, you want to be very strategic about it and not use all your past content.

 

Read on for our 5 tips to help you to make the most of your old social media content.

1. Use your Evergreen Content

What is evergreen content? It is your content that is still valuable and relevant, after weeks, months and sometimes even years after being posted for the first time on social media.

 

Content that has some form of timeless value to your audience, by either helping them to do something, informing them or is simply funny (or all of this combined).

 

This is social media marketing content that was successful when first posted, gaining lots of likes, comments and shares, and will be again every time you repost.

2. Check your statistics

How do you know which content is the best to use again? By checking your statistics.

 

Every social media marketing network has statistics tools and features (either internal or external) where you can, and should, check your stats.

 

Look at the engagement rates for each one of your posts. This will tell you which were your most successful posts, the ones that received more likes, comments, and shares. This will also highlight what type of content your audience most likes (articles, videos, images etc).

3. Post old content at different times

After you’ve identified your evergreen content, don’t just start spamming every social media network posting the same content every day.

 

You’ll want to spread this out over several weeks and months. Make sure you keep it varied, try posting on different days of the week and different times from the last time you previously posted that same content.

This will give your old content the chance to reach a wider, different personas to those who saw this content originally, who haven’t yet seen your content.

4. Make old good content part of a series

If you have posts on your blog that were very successful in the past, when first posted, receiving many views and shares, consider making them part of a series.

 

For example, the original blog post could be part 1, and you could expand on this by writing part 2, part 3, etc. Relate these later entries in line with the same theme, but with new information and insights.

 

This way not only you’ll have more new great content to share that you know will appeal to your audience, but by mentioning and linking these new posts with the first one, you’ll attract new people to read the original article.

 

Of course, not every single blog post will allow you to do this, so be strategic about it.

5. Use social media marketing content tools

There are several tools that can help you identify old content that could potentially be well received if shared again across your social media channels.

 

As such, if you find it too time-consuming to go through old entries to find content to share again, check out the following tools which will do the legwork for you.

 

If you use WordPress, take a look at a plugin called Revive Old Post, this plugin will browse your archives, pick out individual posts, adding hashtags to them, putting the links through Bitly (for additional tracking), and then finally sharing them on your social profiles (all on autopilot).

 

Or you can use an online tool like Edgar, that catalogues your social media updates into categories and pulls content from there to be published.

 

So, for vent more help on your social media marketing on how to get more LEADS just flow the link below:

 

Social Media Marketing

 

Tags: social media marketing, social media marketing services, social media marketing consultancy

Top Social Media Marketing Tactics for SEO

Posted by frank harris on 20/08/14 08:05

social media marketing in SEOWhen it comes down to social’s impact on SEO services, it all comes down to three things: trust, credibility and quality.

As Google continues to penalise links, and search marketers shift away from traditional link building tactics, social is fast becoming the trustworthy and credible way to obtain quality links. More so, it’s a fantastic way to build business brands.

Finding your Influencers

“Influencer marketing is the process of finding and tapping into people with high credibility and visibility in your niche.” Influencer marketing isn’t a new concept overall, but it’s gained a lot of traction over the past couple years with word-of-mouth and social media marketing playing much larger roles in campaigns.

Influencers can be people, brands or personalities, and it’s our job as marketers to identify who and where those influencers are relative to our business.

How do you find those influencers?

Here are a few of the tools there to help you:

  • Facebook

  • Alltop

  • Klout

  • Followerwonk

  • GPlusData

  • CircleCount

  • LinkedIn

By simply searching on a particular keyword, you can find relevant influencers across the major social networks. Alltop can help you find blogs (and in turn bloggers), Followerwonk will show you influencers on Twitter, and GPlusData will give you information on Google+ users, which can then be plugged into CircleCount to show you how many circles a person is in and all their comments. Each of these tools can offer insights into the “who” and “where,” while the information about the person can help you actually build a real relationship.

With Facebook's Graph Search now available to all users you can now identify not just influencers, but potential customers.  So, what is the real key to influencer marketing?

Well you don’t control the influencers. Use the information you find to give influencers what they want, but remember, it’s up to them what they want to do with it.

There’s more to Google+ then meets the Eye

Whether you love it or hate it, Google+ matters because:-

  • Google+ profiles have page rank

  • Links to your Google+ profile build authority and influence

  • Google+ establishes trust

People think that Google+ is there for Author Rank, but Google’s official position is that this does not officially exist yet. Think the more +1s you have or circles you’re in help your profile? Not according to the data. Similar to the way links impact websites, it seems that who has you in a circle matters more than how many people have you in circles.

Google is treating Google+ profiles like a web page. Profiles have PageRank, which can be passed to other sites, and the more links you have to your Google+ profile, the better the profile performs. It has been shown that profiles that use authorship regularly generally have one full degree PageRank higher than those who aren’t using authorship.

What does this mean for search marketers?

Google+ offers a great way for people and brands to build authority and have an impact on search results. Profiles and pages are showing up in SERPs more and more, and these profiles have influence.

Make sure to build links to your page through authorship, use +1 buttons on your content, and start establishing connections with influencers in your space.

Do it for the Data

One of the best things that can come from social media marketing is the data you get about customers and the people interacting with your business. However, none of the data matters unless it's tied to a goal.

In social media marketing services, it’s extremely important to understand not only what metrics mean, but also how to use those metrics to improve campaigns and content.

Look at your positive data to see what is working. Did a particular image get lots of likes or shares? Use that image in an upcoming blog post. Look at what type of content your fans like to consume and give them more of the same.

In addition, Facebook offers great targeting capabilities. Have something you want to try out? Target one specific area or demographic to see how it performs. If it performs well, roll it out to everyone else.

Facebook provides a lot of data, but like any marketing related data, it’s important to correlate that data to what it is you’re doing. And don’t forget to track everything.

When you launch an B2B email marketing campaign, have a tracking code in the email. The same thing should apply to social media marketing efforts.

While it may take time, add tracking codes to everything you promote through social media. Because if you can’t track it, you can’t measure it, and you can’t report on it.

Social & Search working together

Social is playing a bigger part in search results because it offers fresh content, personalisation and it’s real information from real people - all things the search engines want to provide.

For internet marketing consultants and marketers, this means integrating your tactics and creating cohesive strategies across your search, social media and paid campaigns.

For more insight into SEO in B2B online marketing just click the button below:-

Understanding SEO in  B2B Online Marketing

Tags: internet marketing consultant, b2b website marketing, social media marketing services, email marketing, small business seo marketing

Social Media Marketing Services – how to start

Posted by frank harris on 15/05/14 08:06

social media marketing resized 600You’ve heard all about Social Media. You’ve probably even dabbled in it! But there are still so many questions and so many people who are getting involved in B2B web marketing that aren’t sure where to start or how to improve.

Here is my guide that is easy to follow and is designed to get you going on social media quickly and easily.

Twitter

This assumes you already have your Twitter account set up.

  1. Put Content Out There: Post regular Twitter updates every day. Don’t spam and don’t repeat the same message over and over again. Try sharing a tip, a piece of news or a link to your latest Blog post. You don’t want to overwhelm people with tweets but you also want to create an impression and be memorable. Let people know they can rely on you as a resource for a specific topic. Use a URL shortener that tracks the stats so you can see what topics people click on, then you know what you should tweet about more often.

  2. Engage and Invite Conversation: In addition to putting your content out there, you also want to talk to people and engage. Join in conversations and start conversations. Not only is it more fun and interesting, it also shows people you are there to engage and be engaged and not just push your own agenda. You will also make better connections that way and you’ll find you grow quicker that way.

  3. Monitor: Watch for mentions of your company, brand, product or service (see the last paragraph). Respond to messages. Deal with any reputation management issues and identify people that are acting as evangelists for your brand. You want to further engage those people!

  4. Personalise and have some fun: One of the ways to open up more and become more real to your followers is by posting pictures and sharing a few (appropriate) personal stories. You can post pictures and videos using services like TwitPic, TwitVid, Yfrog, etc.

  5. Build followers and use lists: Proactively seek out people that you want to follow and that you hope will follow you back. Create relevant lists. Creating lists of other Tweeters can provide value to others.

  6. Repeat: Do it over and over again until you see some traction and pay off. Remember to review any stats you can and make sure this is time well spent. If you do it right, it should pay off. Even if you aren’t sure how to monetise now, as long as you have a captive audience that is interested in what you have to say, you’ll eventually figure out how to monetise it.

Facebook

  1. Get a Facebook Fan Page (also called Business Page). It’s that simple. If you are a business, you need a page. A personal profile alone is not enough. You want more than the default Fan Page though – you want a custom tab with FBML to make your page stand out and to engage your viewers. Make the custom tab the landing page so people don’t just land on your wall.

  2. Post to your wall. You can include links to articles you’ve had published, you can share tips and advice and special offers. You should have your Blog feed coming into your page as well. Just remember, you can’t be too ‘salesy’ or people will just leave. You need to give them something of value.

  3. Respond to comments on your Page. Get involved in conversations. It looks really bad if someone lands on your page and doesn’t see any activity or responses.

  4. Add photos and videos.

  5. Grow your Fan base by spreading the word. Invite Friends to “like” the page. Connect with others in other groups and pages and become friends with them, then you can invite those friends to “like” the page. Post a Facebook link on your site and Blog. Link to it in emails and on the bio of articles you syndicate. Even check out Facebook ads to see if it makes sense for you.

LinkedIn

  1. Set up a profile.

  2. Connect with people you know on there.

  3. Give recommendations and ask for recommendations.

  4. Answer and ask questions.

  5. Feed your Blog and Twitter into your account.

  6. Join Groups and get involved in discussions.

Google +

  1. Add the +1 button to your site and Blog.

  2. Connect with people – build your circles.

  3. Post content, +1 other people’s content and build relationships.

Now you’re involved in talking, what about finding leads via your Social Media?  Get my workbook that you can print off to help you finding the best prospects in the above channels:-

Social Prospecting Workbook

 

Tags: internet marketing consultant, social media marketing services, b2b web marketing, small business internet marketing services

3 things to cut from your Small Business Social Media Marketing

Posted by frank harris on 14/04/14 08:30

social media marketing resized 600Creating a small business social media marketing plan? Cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.

Give yourself a promotion; grow your business's revenue to new heights, start making social media sell for you this year.

As an Internet Marketing Consultant, I believe you should convert your social media marketing plan into a social media sales plan. Cut content marketing that doesn't net you leads and sales like clockwork. If your social marketing makes you look like a money-spender rather than a money-earner and eats up precious budget ditch it!

Up for the chop are:

1.     Updating your Facebook page

It's probably time to quit unless a majority of your updates are designed to provoke reactions (from customers) that are connected to a process: a way to capture sales leads and bring them towards a transaction.

If your updates are not provoking customers and prospects to take action in ways that bring them and your business happiness you're wasting time, energy and budget. Forget it or get it re-focused on direct response-style marketing.

If your updates are creating responses that give you leads - and your customers a taste of results in advance - perfect.

2.     Blogging to tell stories

Engaging stories about your business culture or personality don't cause sales often enough, on their own. Now is the time where your blog posts, videos and/or Social Media interactions need to make the sale. That means they need to focus on a process that creates high levels of confidence in buyers.

Here's how to test this. Are your stories giving blog readers these two things?

  • A way to fulfil a specific need or desire

  • Something to ACT on that ultimately gives them confidence (in themselves) as buyers?

If they aren't your stories are not working.

Ultimately you've got to connect your product or service to the story in a way that earns a sale. So if you're not fulfilling a desire and giving customers something to act on your story won't be a discussion. It'll be a monologue.

If your story doesn't lead a prospect toward an action (i.e. signing up for a free eBook, Webinar, video series, etc. as this one does!) that has impact on their lives it won't build their confidence. Worse, you'll forfeit the opportunity to earn the customers' trust.

Ensure each story is helping illustrate a point or bring to life an example and creating a response from your target reader/viewer. If they're not, make them or consider not telling the story at all until you can work them into a social media sales strategy.

3.     YouTube videos

Likewise, if YouTube videos aren't helping you take customers on a journey toward answers they need (or experiences they desire) pause and add a clear, compelling, irresistible call to action.

Let's be honest. Your customers probably don't need to know how your product or service actually works or look behind the scenes as much as they need a problem solved or a way to better understand the BEST FIT for their needs. They need these things far more than a look at your culture, have a laugh or experience your "human-ness."

They consider these important things more when they decide who to do business with.

Doing for customers is stronger than telling them you can do it

Telling someone "I can solve your problem" through a story is weak as compared to the other option:

  1. Getting their attention with a good story,

  2. Helping them make better decisions, learn a new skill, avoid dangerous risks and

  3. Delivering that knowledge in ways that builds confidence in customers, trust in your brand and results in a sales lead.

So pull the plug on Facebook, blogs and videos that don't give customers answers to burning questions or a sample of the experience they're craving, and a way to act on them that creates a sales lead for you.

If you do you'll be one step closer to making social media sell for you. This is all part of Inbound Marketing - the way of using the internet to market more successfully for you at a lower cost.  To find out more about how Inbound Marketing can help you be more successful in B2B lead generation why not download the following FREE advice:-

Get your FREE eBook on Effective Inbound Marketing

Tags: B2B lead generation, internet marketing consultant, social media marketing services, b2b web marketing

3 Tips on Automating your Social Media Marketing Services

Posted by frank harris on 24/03/14 10:01

social-media-marketing-servicesIn today’s social orientated marketing landscape most business use social marketing. If you are one of these business you know how time consuming and resource intensive social media marketing services can be.

Fortunately there are ways to dramatically reduce the time spent trying to grow your social communities and spreading your brand awareness across social networks.

In this post I will cover four ways you can automate the growth of your communities and drive fresh, qualified traffic to your store so you can spend more time on other areas of your small business marketing.

Implementing these tactics should result in more traffic driven to your site, more sales and faster growing social communities.

1. Use smart scheduling for maximum engagement

Content marketing is the way of the future for online marketing and should be embraced by most online businesses.

Internet users have become used to discovering highly entertaining, high quality content through social networks and via word of mouth.

As an internet marketing consultant I know, you need to compete on this front which means that sharing or creating highly relevant, high quality content is critical for success.

There are numerous tools out there to help with the discovery of quality content deemed shareable and to help with scheduling this content to be shared with social communities.

Buffer helps you kill two birds with one stone. Buffer recommends highly relevant, quality content based on the interests you select from its list.

Once you have identified an article you feel your community would enjoy, you can schedule it for publication within two clicks.

Using a service like Buffer will increase your productivity, allowing you to share more quality content each week which will result in more engagement and more fans and followers.

2. Spread the workload among your staff

All social media management tools and even some social networks themselves allow for multiple moderators and admins. Add all your staff to whichever solution you are using and teach them the basics of how to manage your social profiles.

Designate time slots to each individual and spread the workload among your entire team. The more your team gets involved with your social media marketing the more likely they are to feel connected to your brand and be able to provide important insights on how you can improve your business.

If you have a large business and want to add many moderators then the best option would be to contact your management tool provider and try and get a bulk rate. They will be happy for the business and you should be able to drop the price per moderator.

This approach is especially powerful if you have multiple offices in different continents. By adding multiple moderators which are spread around the world, you will essentially be able to provide 24/7 support via your social channels which could be a very strong competitive advantage for your business.

Hootsuite-social-media-marketing-services

Hootsuite is one social media management suite which offers multiple teams and moderators.

3. Be aggressive with social buttons

One of the easiest ways to increase the growth rate of your social media communities is by increasing the number of potential impressions of your social profiles. The more people that see your Facebook page, Twitter account or LinkedIn profile the more fans and followers you will get over time.

Every day you and your staff communicate with a wide range of leads, customers, partners and random individuals who ask about your business. Use these opportunities to increase the number of potential impressions of your social communities.

Automate the growth of your social communities by placing social buttons linked to your social profiles within emails, newsletters and other marketing material.

Make sure you have social buttons within your site. Ideally they should be in the header and footer of every page.

Make sure you don’t overdo it and affect the overall layout of your site and/or customer experience.

Conclusion

Marketing your business online doesn’t have to take up all your time. These three tips will save you valuable hours every week which can be used to focus on other areas of your business or to run more out of the box, complex marketing campaigns which will help you push a head of the pack in your industry.

Taking the largest social community Facebook I have developed ideas and tips on how you can generate more leads and thus sales by spending a little time in your relationship with Facebook.  Why not find out for yourself how to use Facebook by downloading the whitepaper from the link below:-

How to use Facebook for  Lead Generation and Increased Sales

Tags: b2b website marketing, social media marketing services, small business marketing consultant uk

Using Facebook in Small Business Marketing

Posted by frank harris on 16/03/14 07:21

facebook-in-small-business-marketingThe marketing opportunity for small businesses

As an internet marketing consultant, I believe that the most important thing any small business should do is start with a website and focus on using all the online marketing techniques available.

Facebook is the biggest social network out there and especially if you’ve a B2C business it’s where your prospects, customers, friends and family are. Not only will Facebook help you find specific people, it also allows you to target these people.

Facebook has access to so much rich information so it makes it very simple for them to approach you and ask whom you want to advertise to. They are able to narrow it down. With Facebook, you can do this with a good degree of granularity, which works well for many people.

Some ways to grow a larger following for small business marketing on Facebook

There are three things that small businesses should do to grow a larger following on Facebook.

  1. Be consistent with your posting

  2. Be relevant

  3. Be excited about it

Remember people aren’t necessarily on Facebook to buy, per se. They’re there to have fun.

Many small business owners on Facebook don’t realise the interconnectedness among people. You’ll hear an example of how interaction can lead to more of your fans being drawn to your Facebook Page.

As an internet marketing consultant, I believe that there is no other platform that allows you to create deeper engagement than Facebook does. When it comes to advertising a post, there are so many different ways to do it. Small business marketing uses Facebook as an engagement platform.

How Facebook groups differ from LinkedIn groups

Although LinkedIn has some big, powerful groups, I believe the advantage that Facebook has in B2C marketing goes back to friends of friends. This is where Facebook might have the edge.

For example, with regards to LinkedIn groups, marketers talk about how to build the group and how you get the LinkedIn alerts. However, when you create a group on Facebook, you can make it private or public.

What’s useful is that overall, you are still operating in the realm of Facebook.

facebook groups resized 600

The main differentiator when deciding whether to create a Facebook group or a LinkedIn group is, “What is your audience using?”

When it comes to Facebook groups, you have to keep in mind that some are public and some are private and Facebook has a very powerful search feature.

Here are some rules of engagement for Facebook groups when it comes to looking for opportunities.

  • Don’t dive in there and start selling your products.

  • Take the time to become a social friend of that group.

  • Make yourself an asset.

  • When it’s your time to ask a smart question, you are going to get help.

You’ll soon find out who the good people are. Groups are similar to life. In time, the good people rise to the top.

Third-party tools to monitor and manage your Facebook Page

GroSocial. It’s a great tool if you want custom Facebook tabs on your site.

gro-social-monitoring

You can stream to Facebook with apps such as Ustream.

Tips for going from Facebook engagement to making sales

Engagement is critical when it comes to making sales. Once you start to build your following, people will flock to your site for information. Once they get to know, like and trust you, you will be able to draw them into your funnel. It’s your chance to get information from them.

Tips for managing angry people who post on your wall

Once you have a Facebook Page for your business, unsatisfied customers will have the ability to write something negative on your wall, expect it. When you have an irate customer who is dissatisfied with something, you need to reply. Make sure you reply in a kind and honest manner.

A positive comment for most people will disarm them. All they want is a solution. However, if they continue to complain, there are some tools that let you delete them.

Remember, if you have an army of customers who like you and love what you do, they will respond in kind.

You need to make sure you are monitoring your Facebook Page. It’s not a “set it and forget it” operation.

To find out how to get more leads and sales using Facebook, why not download my FREE whitepaper:-

How to use Facebook for  Lead Generation and Increased Sales


Tags: social media marketing services, small business marketing consultant uk, integrated internet marketing, more traffic

The point of Social Media Marketing Services in B2B

Posted by frank harris on 12/03/14 07:33

social-media-marketing-servicesSocial media marketing services can serve many purposes so consider all the ways you can use it and determine which ones you want to use now. You can use social media for:

Customer Service

Create a company account and let people know that they can send questions or concerns to this account and you can respond via Twitter or Facebook instead of by email.  You can update customers on upcoming news or events (sales, problems, news, product recalls etc.). 

Public Relations

Develop relationships with reporters and bloggers.  Media are big users of Twitter and it's a great place to connect and build relationships. Facebook is also a good way to connect and interact (so is LinkedIn and other industry specific sites)

Growing your business

Drive traffic to your website, build relationships, make special offers, monitor your brand (make sure you search Twitter and Facebook for your name and your company name to be aware of what is being said about you and respond promptly).  Promote events, special offers and new products, services or tools and use social media to establish yourself as a credible leader in your industry. 

Here are 7 tips I think are useful.

  1. Offer Quality Content - This determines your credibility.  If you can't put out quality content, you won't get far.  You don't have to have every answer and cover every point but you need to put thought, you need to organise it and appear professional and polished.  It needs to say or mean something that you are proud of.  Every piece of content you put online via whatever vehicle is like an employee walking around talking to people and networking for you.  So don't put out content that pushes your agenda without offering something of value.  Create a balance of information that you put out. Balance calls to action and sales messages with helpful tips, motivational questions and newsworthy tweets.

  2. Offer Unique content - There is only so much that can be said about a topic BUT that doesn't mean that you can't put your unique spin on it.  Think about how to present it in a way that it stands out to others.  Don’t forget retweeting and reposting other quality content is important too and again it's the spirit of social media - but in addition add your own unique material to the conversation or you just become a vehicle for other people's content and you don't build credibility and exposure for your own

  3. Offer value - You must offer something of value - discounts, information, answers to a question, advice or news.  There are so many ways to offer value.  One of the best ways is to ask people what they are looking for and what they need.  Survey your social media followers - find out what problems they have, what questions they have, what products or services they need - and then offer it to them.

  4. Attract - Before you can engage you need to attract them.  Do it with your personality, style, wit, images, compassion, and knowledge. There has to be something in it that attracts them and makes them want to spend more time.  Once they spend time, they will see you offer value and feel engaged and they will like or share. 

  5. Engage - I talk about engaging people because we are all inundated with messages: tweets, Facebook posts, Blog posts, RSS feeds, emails, videos, ads.  The ones that people respond to are the ones that make them feel connected and speaks to them.  The best way to engage is to be conversational, not formal or corporate.  Also, ask questions to get people interacting. 

  6. Share - The goal of social media is getting people to share our content so it spreads and creates more exposure.  Ask yourself if the content you are putting out there (whether it's a 140 character tweet or a full on Blog post) is worthy of a share?  Is it funny, witty, controversial, information, honest, shocking?  Does it solve a problem or answer a question?  Does it cause people to smile, laugh, gasp, question, think?  Ask yourself what your reaction would be when you read that content and be sure it evokes some kind of reaction. That's how you get a retweet. 

  7. Go Viral - Note you don't need any or all of your content to go viral to find success.  Everyone wants to go "viral" and see their content spread like wild fire.  Often the stuff that goes viral is strong and either funny, attention getting, controversial, or shocking etc.  Focus on quality content and on building personality and adding value and offering unique content and you'll work your way to viral. 

Finally never forget that your blog is a part of your Social Media toolkit so use it as above.  To show you more on how to increase your blog reach why not download my latest eBook on the topic from the link below:-

How to Increase your BUSINESS BLOG Reach

Tags: internet marketing consultant, small business marketing, get more traffic, social media marketing services, b2b marketing consultants

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