5 Small Business Marketing SEO myths that can Hurt your Search Traffic

Posted by frank harris on 19/02/19 15:34

seo 0219Of all the digital marketing methods, small business marketing SEO is by far the most misunderstood. Constant changes to how people use the web and the role of search engines mean there’s always something new to think about.

 

Not to mention an endless stream of rumours and SEO myths that come along with each new development.

So here are five of the most common myths about SEO, because making the wrong assumptions about the state of search marketing is the fastest way to hurt your rankings.

  1. Organic Reach is getting Smaller and Less Important

While it’s arguably true organic reach on Google is getting smaller, it’s a symptom of something else entirely. For every ad, Knowledge Graph card or answer box on Google SERPs, there’s a new opportunity to connect with users. Most notably, we have the Google Maps feed which provides space for both organic and paid local listings.

 

There are also countless searches that still come back with zero ads, no local results or any other Google products. The key here is user intent and Google provides various types of results pages, depending on what people are looking for. Sometimes organic listings are the priority (informational searches), while other times ads (commercial searches) or local listings get the advantage.

 

If organic reach on Google is getting smaller, it’s because new ways of reaching a wider audience are being integrated. Today’s small business marketing SEO uses all of these to connect with searchers in a more relevant way.

  1. Content Marketing is the new SEO

In 2011, Google waged war on web spam, starting with the first Panda algorithm update. Since then it has tightened its policies on content quality, keywords, link building and the fundamentals of search.

 

This led some to argue content marketing had replaced SEO and that ‘quality content’ is all you need to rank. While it’s true content is the vital ingredient, it’s only worth creating if people get to see it. So technical aspects of on-site optimisation, how you handle 301 redirects, maintain your link profile or use deep linking to ensure the right pages of your site rank are as important as ever.

 

Content marketing hasn’t replaced SEO; it’s become a critical part of it. Meanwhile, search marketing has grown into something much bigger than content alone. 

  1. SEO plays a Smaller Role in Marketing Today

The rise of social media and content marketing had many predicting the end for SEO. Instead, search optimisation has grown bigger than ever as it overlaps with web design, development, user experience and everything else an online business needs.

 

Factors like loading times, mobile optimisation and security certificates are all direct ranking factors now. They also have an impact on other ranking factors, too, because poor experiences lead to higher bounce rates, fewer page visits and ultimately less valuable traffic.

 

The priority in SEO today isn’t only to deliver the information people need most, but also provide the best user experience possible. The aim is to improve the quality of traffic, keep visitors on your site for longer and give them every reason to keep coming back.

  1. Social Media Surpasses SEO

Social media is a powerful tool for promoting your content and driving traffic to your website. However, there’s a key difference between the kind of traffic that comes from social networks and search engines.

 

Social users are casually browsing content until yours grabs their attention, while searchers are actively looking for it. That’s a huge distinction and the latter comes with the kind of high purchase intent you can’t afford to ignore. We’re at a point now where we must catch consumers at various points of the buying process to make sure they don’t end up shopping elsewhere. Some of these interactions take place via search, others on social media, in-app or even offline channels.

  1. Desktop isn’t Important Anymore

Google has announced what we already knew by telling us more searches take place on mobile than desktop. Many involved in small business marketing took this as a cue to forget all about desktop and plough everything they’ve got into mobile. This is a big mistake, though and another of our SEO myths.

 

Mobile is certainly the now and future, but the desktop isn’t done yet. There are multiple fears over mobile security, mobile checkout performance and the user intent of each device. The fact is people still complete the buying process on desktop more often than mobile - at least for now. What’s interesting is that both mobile and desktop conversion rates are increasing every year, although mobile is closing the gap.

 

So there are 5 myths removed for you, whether you are planning a new website or updating your work to get more traffic to your existing one.

 

For a complete up to date way to optimise your site follow the link below:

 

new website seo checklist

Tags: small business seo, small business seo marketing, small business marketing strategy, small business website marketing, small business online marketing, website seo

SEO for Better Content Marketing

Posted by frank harris on 12/02/19 10:21

content marketing 0119As marketers we should provide our customers with quality experiences. One way is by implementing a customer focused content marketing programme.

 

Content marketing includes blog posts, infographics, email, podcasts, and many other content types. Every online channel provides a unique way for us to reach our personas. So, we need to optimise every piece of content to make it easier for people to find.

 

Competition for your audience’s attention has never been higher and it’s challenging to get your content in front of your personas. This challenge continues to become more difficult as over 91% of B2B marketers claim they already use content marketing. Although that number is high, many can better optimise their existing content.

 

Here, we’ll cover basic SEO tactics you can deploy to make your content easier to be found by search engines.

Keywords

The first step for writing online content is choosing the right keywords to target. Conducting keyword research is an important optimisation process. First identify a group of selective keywords that are semantically related, i.e., share similar interest to your personas. By choosing a semantic group of keywords to target, you broaden your reach by ranking for multiple keywords instead of just one main keyword as search engines are getting cleverer at determining what keywords are related.

 

To help explain semantic keywords, a keyword glossary would include the following terms for “marketing book reviews:”

  • Marketing book comparison
  • Marketing strategy book
  • Reviews for marketing books
  • Best marketing book
  • Marketing books to read

Your semantic keyword group should contain some long-tail keywords that are less competitive. Long-tail keywords are much easier to rank for and brings most of your organic search traffic.

 

Another advantage of using a semantic group of keywords is the ability to sprinkle keywords naturally throughout your content. You will build relevance for the overall topic by doing this.

Content Marketing Structure

When creating your content, ensure you plan the structure. Content should be presented in a way that provides a solution for the issue your personas are searching for - answering a question, finding a product or anything else. Writing good content that solves a problem gains audience interest and potential visibility via social shares and links. Your engagement rate will be better, which sends positive signals to search engines.

 

Creating structure for your content is challenging. To create structure, fashion an outline of how you want the content to be viewed, with the most important information near the top of the page.

 

If your post gets long, use anchor links to push people to the content. Use heading tags (<h1>, <h2>, etc.) to break content up to allow users to skim and scan the content. Avoid using long blocks of content, and if content is becoming long, visually break it up by:

  • Images
  • Videos
  • Infographics
  • Testimonials
  • Bulleted list

Creating a fluid structure for your content will help improve your audience engagement metrics by making the user experience friendly.

 

The structure of the content should be considered at the beginning of the optimisation process.

Build a Map to your Content

After writing optimised content, the next step is to build backlinks to it. Backlinks help people and search engines crawl and find your content more efficiently. They can be related to three areas - internal, external, and social links.

 

Building backlinks can be like a map. For example, you have the most amazing beach and you would like to charge admission. You’ve put in a lot of work to make your beach the best in the area and you know people would love to visit. The first problem is that no one knows how to find it. So, you build paths to make it easier for people to get to the beach (internal links). Next you place signs near your beach for local visibility (social shares). Now people start coming to your beach and they love it so much they go and tell their friends (external links). Soon, your beach is filled with happy and paying customers.

 

The moral of this scenario is to optimise your content by building links to your content. Links are still important to receive organic and overall traffic. The easiest way to get some links to your asset is to build internal links strategically with correct anchor text. Use keyword variations and long-tail keywords as your anchor text to not over optimise the content, which sends better relevance signals to the search engines.

Share your post on social media with a promotion plan to gain more visibility via referrals. Increasing social shares for your content sends more positive signals to search engines about how popular it is.

 

Lastly, focus of earning backlinks from credible sources on other websites. Reach out to influencers that might be interested in your content, so they can either share socially, or even better, on their website. Also, reach out to websites that are linking to the pages that are ranking for the keyword topic to see if they will link to your content. Hopefully, your amazing piece of content goes viral, which helps earn backlinks naturally and easily.

Writing more Optimised Content

This can be challenging. We can optimise content, so our personas can find it easily over our competitors. Optimised content will lead to more organic traffic and ultimately potentially higher conversions/ROI. We don’t need more content in general, but we need more optimised content that helps solve the audience’s problem.

 

For more on up to date SEO follow this link>>>

 

new website seo checklist

Tags: small business seo, content marketing, small business seo marketing, b2b content marketing, small business content marketing, seo for b2b business, b2b seo programme, website seo

11 Small Business SEO Mistakes

Posted by frank harris on 23/02/17 15:56

B2B_SEO_Traffic.jpgSince small business SEO is complex in its ever-adapting nature, it’s easy for small B2B businesses to make mistakes based off common misconceptions. We highlight some of these issues below, along with solutions to correct them.

 

1. Expecting SEO results to take immediate effect for new sites

When launching a brand-new website, it’s misconception that  SEO efforts will take effect immediately. However, a site’s history is also considered, for which the new site will have none.

 

Therefore, engage in some PPC activity to bolster the visibility of your new website for the first few months until your SEO activity starts to show results.

 

2. Considering SEO after a new website build

SEO should be a key consideration to any website project. SEO is not about link building and having proper keywords in your content. Consider having keywords in your page URLs, display an HTML and XML sitemap and implement basic HTML tags like the title tags, meta description tags and header tags.

Make sure that at least a basic SEO checklist is considered and budgeted for in your website build.

 

3. Not budgeting for Small Business SEO activity

SEO is free as there is no media spend involved and traffic gain is complimentary. However, there is a fair bit of effort involved in ensuring that your site is engaged in many SEO strategies for it to increase traffic over time.  You might want to set aside budget for an SEO consultancy to help you achieve increasing traffic.

 

Quick and cheap SEO services that offer black hat solutions may be easy for a short-term project, but will cost you in the long run.

 

4. Skipping the keyword development phase

It's often easy in small business SEO to focus on getting content out and subsequently adding in keywords haphazardly just before publishing. The problem with this is that some traffic-generating keywords might be forgotten.

 

Keyword development is essential with keyword generation tools available to help speed up the process. Rank Tracker is a good tool that connects to your Google Analytics account, which can help to collate keywords that already bring traffic to your site and relevant to your pages’ content.

 

5. Forgetting to address duplicate content on the site

Brands don’t realise their sitemight contain duplicate content. Examples may include the ‘About Us’ section.

 

To counter this use the rel=canonical tag for pages that are essentially the same. An example is the Professional Investors section versus the Individual Investors section on the Investec Asset Management website. There is a lot of overlapping content on both sites, but a redirect is not possible because Individual Investors may not access some parts of the Professional Investor site due to compliance requirements.

 

6. Incorporating many PDFs and forgetting to optimise them

If given the choice, always choose to display an HTML page rather than a PDF as there are more optimisable elements in an HTML page. People are also more likely to share an HTML page rather than a PDF.

 

However, if you do need to display PDFs on your site, make sure to use plain text as opposed to words in the form of images. Set your title in the document properties, use an SEO friendly URL and make the file size as small as possible for optimal download speed and usability.

7. Excessive use of Flash content

Search engines find it difficult to read content that isn’t HTML. If you use Flash content, it will be harder to rank in the search engine results page.

 

Ensure that content you want to rank has an equivalent HTML format. Also replace Flash functionality by using HTML5 techniques.

 

8. Ignoring social elements

Social elements can increase your ranking, so make sure that you have a social presence, share your articles through your social channels and gain references from social accounts with good reputations.

 

9. Having thin content

 

In 2011, Google rolled out the ‘Panda’ update which downgraded ‘thin’ content, so ensure your site’s content is well written and user-friendly. Make sure you apply descriptive alt tags to all images.

 

10. Use proper redirects

A redirect forwards one URL to a different URL. Redirects include moving from an old site to a new site or redirecting from ‘www.example.com to ‘example.com’ so users can easily find your website.

 

A 301 redirect is the proper way to do this as it indicates to both browsers and search engine bots that the page has moved permanently, and carries link weighting from the original page to the new URL.

 

11.  Focusing on the detail instead of the bigger picture

SEO is a combination of factors and no single feature can guarantee an increase in traffic. Therefore, implement basic SEO first and get your site optimised as a whole, rather than focusing on specific details such as “how much more weight an H1 header tag has versus an H2”.

 

Always implement best practice SEO and don’t lose the bigger picture when getting into the detail.

By correcting these avoidable mistakes, you can better optimise your brand’s SEO strategy to ensure you are seen and heard. If these are don’ts, what are the myths? Follow the link below to discover them:-

 

17 SEO Myths you should ignore

Tags: small business seo

Focus on SEO, and your Traffic will Prosper

Posted by frank harris on 25/08/16 08:30

SEO_search.jpgDespite your corporate Facebook and LinkedIn pages and compelling Twitter background, nearly half of your traffic still comes from search.

 

Search has changed since business moved head-first into the social media marketing world. Best practices have become more sophisticated, subtle, and, unfortunately, more complicated. SEO isn’t dead, it just evolved.

 

It’s also improved. SEO isn’t about hitting your keyword density and mining back-links anymore. It’s about focusing on the big picture, nailing down everything that makes your content shine and promoting it. In a way, today’s search engine optimisation is about making your site and your content valuable to readers and reaping the benefits of your meaningful contribution.

 

Everything that contributes to your website has the potential to influence your traffic. Keyword density, linking, web design, site structure, readability and social-media reach can all help (or hinder) your visibility on the web.

 

So why focus on every aspect of your site at once? Simple: the web is a crowded place, and users don’t like to dig very hard to find what they want. According to research, 75% of users never scroll past the first page of search results. Even if you manage to make it into the first page of search results, 70% of users don’t trust a website with poor design.

 

Your competitors are doing the best they can, reaching out to customers and making their site more usable. Falling behind means missing out on leads and meaningful engagement with your personas.

The formula has changed. 

What happened to keywords? What about H2 tags and all the old-school SEO practices ?

 

Well, they're still there, but not quite as important as they used to be. Somewhere along the line, Google engineers realised that the Internet is a complicated place, and that the old formulas for determining the relevance and quality of content weren’t working.

 

Both the individual factors involved and the ranking algorithm are designed to work out which page will best fit a searcher’s needs. The problem is, not all of them are straightforward and easy to find. This is because old versions of the search formula made it possible for sites to play the system by adding far too many keywords and linking to themselves over and over again. Now, the ranking of content depends upon the recognition of people and sites that are also considered high quality - no more manufactured links, no easy ranking in Google.

 

This is why SEO now works. High-quality content is well-crafted, identifiably important, worth sharing, framed in solid web design and encourages further reading. By creating both an environment and individual articles that enrich the lives of others, your work is more likely to receive links from other sources, sharing on social media and recognition by Google’s algorithms.

The elements of success. 

But we want to know how SEO affects us. What can we do on an individual basis to make our content stand out, both subjectively and objectively?

 

The first place to start is with your website. Great websites are clear, focused and easy to read and navigate. If you have a lot of extra decoration, consider simplifying your design.

 

Ensure your site is designed with consideration given to being readable and easy on the eye. Use clear and large fonts that visitors can read without struggling. Simplify the navigation of your website with headings and menu titles that are clear and easy to understand.

 

Each of these things will contribute to a better reading experience and make it easier to find other articles on your site.

 

Next focus on your content. See what your competitors are doing and consider how you can do it better. Can you add more videos, valuable resources and interviews with industry experts? 

 

If you want to earn social sharing and back links from other high-quality sites, you have to create content that delivers value. This value can come in the form of education, information or even just conversation.

Whatever you’re producing, ask yourself, “will my audience members’ lives be improved in some way by this content?” If the answer is no, then drop it.

 

Enlist writers that produce compelling content and an editor that can remove typos and grammatical errors. For video, use professionals with good lighting, cameras and quality microphones to put you to the fore. For infographics and other visuals, use people with design knowledge, or outsource the work to a creative agency. Finally, nail down the technical aspects of your page so that web crawlers and search engines can easily find all that juicy content.

 

Lastly, focus on your social media marketing. Social media can actively engage your personas, which can help build your reputation as a trustworthy source. In a more direct sense, social media helps build back-links due to the exposure it provides. Simply, the more people that see your content, the more likely that someone will enjoy it and share it with others.

 

As search changes SEO practices grow more and more important. A strong and enjoyable user experience is the new normal, and achieving it through solid design, high-quality content and an engaging social presence means satisfied readers and a well-rewarded business.

 

To understand more how your website can get that traffic that coverts to leads aqnd customers follow the link below:

 

How to get Traffic,   Leads and Sales  to your Business

Tags: small business seo, seo traffic

What Is SEO in Small Business Marketing?

Posted by frank harris on 20/07/16 15:00

SEO_search.jpgSEO for small business marketing is probably not new to you. SEO means improving web presence on search engines. Google is the market leader globally, which is why SEO is closely tied with Google search engine.

 

The thing is, SEO is hard to understand. Even SEO specialist cannot agree what SEO is all about – linking, social signals, content marketing or something else. And Google makes it even more complicated with algorithm updates that have severely affected search rankings. So there is no wonder that SEO seems like some kind of witchcraft.

How important is SEO?

More than a billion searches are made on Google daily. (To get ideas about your business keywords, the start of SEO just get in touch with me to find out how many searches are made on average in your business.) 94% of all clicks accounts for organic search results and 90% of users never look beyond first page of Google.

SEO ≠ Keyword Positions

Search engines work on keywords which is why keyword strategy has been the core element of SEO. A company chooses keywords they want to show up on search and SEO service provider tries to fulfil their client’s dreams.

 

So, the website appears on search but who guarantees that the positions will stay? These kinds of strategies are built on short-term success with minimal efficiency by using prohibited methods. Visitors know when they’re being tricked and they won’t forgive.

 

Keyword strategy should be about 15% of your SEO strategy. This means choosing the right keywords by analysing search volumes, competition, visits and difficulty ratings to get to page 1. Keywords are the core of a content plan  - the heart of your SEO strategy.

Content Marketing’s Role in SEO

Content marketing is now important in digital marketing.  It is heavily supported by social media networks that are content centric. SEO in 2016 is all about mixing keyword strategy with content marketing that focuses on content creation and distribution.

What does it mean for your business?

  • Regular content that you can share with followers
  • Social signals that support SEO by sharing, commenting and high engagement rate
  • Updated website that shows your business in a good light
  • Growing business authority

Content marketing is a great way to enhance website domain value that helps to boost even keywords that are not directly in business’s keyword strategy. This helps to reach consumers in the stage of the buying cycle when they are beginning to solve their problems, those who search for specific products/services and those who need that last kick to make the decision.

 

Content marketing should take about 45% of the whole SEO strategy - including optimised content and distribution channels. E.g. start a blog, issue press releases, write case studies and guides, create infographics etc.

SEO is Growing

When content marketing is the core of SEO, you have the necessary tools to create content regularly.

Content alone does not get you traffic. You need social media. According to predictions social media users will reach over 3 billion by 2017.

 

For SEO, social media is the content distribution channel to widen reach. The more your posts are being shared and liked, the bigger online footprint you create.  Google notices your efforts and values engagement rate as an important factor in the search algorithm. The more social conversation you manage to boost, make people share and like your posts, the greater engagement you will get and Google rewards you with higher search positions. Social media should be about 10% of your SEO strategy.

 

Don’t forget that search results alone have no value. When you’re active on your social media accounts and talk to real people and customers you get precious feedback about your business and products/services.

Mobile

Mobile is growing and is one of the most underinvested channels in the digital marketing mix. So this is your chance to beat your competitors and reach to clients that others don’t hunt.

 

Content marketing also supports mobile SEO. Social media platforms are mobile friendly. Now you must have a mobile solution for your business as the last Google changes made it a requirement.

 

Best results are achieved with a responsive website as Google scores them higher on mobile search.

How to Measure Results?

Keyword strategy has developed into quality content marketing. This means you need to change KPIs to understand how well your SEO strategy is performing.

 

The new age of SEO is about quality and web presence optimisation. Keyword positions are the bonus for great effort. Content marketing is the tool to create trust, widen the reach and create a community with two-side communication. You cannot measure this by keyword positions. You need to value engagement rate and reach to see how your fans and clients feel about your company.

Conclusion

The good old days when SEO was about Google’s first page, are gone. SEO is more complicated and meaningful now. Instead of linking, the focus is on quality content production and distribution. SEO is a long-term strategy that needs commitment and resources. But the results are worth it.

 

To further understand the use of keywords in SEO follow the link below:-

 

The use of Keywords in SEO 

Tags: small business marketing, small business seo

How Images can affect your Small Business SEO and Engagement

Posted by frank harris on 11/07/16 08:47

content_in_seo.jpg

 

First the primary concern of bloggers was search engine optimisation (SEO). Since then times have changed.  SEO is still a vital consideration, but it now shares the platform with another, equally important element: user engagement.

 

Most SEO’s will tell you that if a page has a bounce rate of 90%+ it probably won’t rank high on search engines. It won’t matter how much you try to optimise the page off-site, there is only so much you can do with poor bounce rates. User engagement focuses on human interaction, not search algorithms, which is good for publishers with quality content because they can compete based on the merits of their content and the experience they offer users - not just how well they do SEO.

 

To get more clicks, views and more interaction you need on each and every page:  images.  Images support SEO and user engagement, so you can boost your search engine rankings and engagement with readers.

 

This Post Discusses:

  • The connection between Images and SEO
  • How images lead to engagement

Images and SEO

SEO has become synonymous with keywords.  Today’s search engines are far more sophisticated, but that doesn’t stop keywords from having an effect.  Nonetheless, quality and relevant content are the requisites.  One way to boost search engine rankings - when there’s quality textual content - is the inclusion of content related images for SEO. A good image is always related to the text.

 

Part of the reason for this is the popularity of image searching via search engines.  These searches have reached a level of sophistication that allows them to serve content users what they want, when they want it which means:-

  1. Companies with search engines (such as Google and Facebook) are putting more time, effort and expertise into indexing and rating images for SEO on websites to serve users content.
  2. The relevancy and quality of those images is being used to affect your site’s search engine rankings.

Even if you’re not serving images, the images for SEO on your site matter.  Indexing is taking into account alt text, file size, and file name, in addition of course to bounce rate.

 

Bounce rate is the time the user spends on the site they’ve chosen before returning to the search engine.  A bounce rate that is too high (that is, users are clicking through to your site and quickly abandoning it) will negatively affect rankings; it is also a good indicator that your levels of engagement aren’t optimal.

 

Too few images, and images for SEO that are irrelevant, can lead to high bounce rate.  Articles that feature images get 94% more total views. However, if your view rates are increasing along with your bounce rate, you may find that the benefit cancels itself out.

 

So, images are vitally important to SEO but they must be worth viewing, and be a catalyst for engagement.

Images and User Engagement

Images are very important to engagement. Photos and videos in press releases increase views by 45%. A user reading a press release is considering increasing their engagement in the future. Over 50% of consumers are more likely to contact businesses which include an image in their search results. 

When purchasing a product online, 67% of consumers consider the quality of the image depicting the product is of great importance to a purchase.  Most users feel that the quality of the image outranks its description, ratings or reviews.

 

The importance of images to user engagement simply cannot be overstated, but with a caveat: users have high standards for images, as they do for all content now.  Images should add to the overall user experience to increase interactivity and SEO.

Leveraging Images to their Best Advantage

There are two main things for those involved in small business marketing to keep in mind with regard to images for SEO and engagement:

  • Inclusion of images: as they increase views
  • Images must be both high quality and relevant to increase engagement in a meaningful way and to reduce bounce back, which negatively affects SEO

Conclusion

Users want images and they are willing to view a site which hosts images, and engage with a site that hosts high quality images.  Images are key to increasing SEO and user engagement.  Small business marketing offers readers the image-based content they want.

The Future

I think the next trend is going to be sites with much less text. Today people are talking how words equal better SEO. I hope that content will be reviewed by search algorithms in a much more advanced way. Soon, text won’t be the main things algorithms try to understand, the reason? A picture is worth more than a thousand words. So what is a video worth?

 

For more information about the images in Social Media Marketing why not download the eBook from the link below:

 

Using Images in Social Media Marketing

 

Tags: small business marketing, small business seo

10 SEO Tips you should implement NOW!

Posted by frank harris on 29/03/16 16:03

SEO-marketing-agency.jpgSome say it’s a science, others say it’s an art, but whatever the definition, SEO (search engine optimisation) is key to any small business involved in online marketing that wishes to drive more traffic.

 

There are lots of factors to consider if you’d like to boost your traffic on search engines and lots of techniques, but here are 10 quick SEO tips you can implement today:

1. Have Great Content

The sentence “content is king” exists for a reason. Having great content on your website is appealing to your audience and can get you more traffic.

 

Be sure to have well-written and unique content that will focus on your primary keyword or keyword phrase.

2. Have Fresh Content

If having great content is king, then having fresh content is queen. Search engines love new content, so make sure you update your site (for example your blog) with new content on a regular basis.

 

Content freshness adds relevancy to your site in the eyes of the search engines.

3. Have a Keyword focused Title Tag

Make sure you have a unique, keyword focused title tag on every page of your site. When writing your blog posts, optimise your post title tag independently from your blog title.

4. Do Internal Linking

Link building is not only external, you should do internal link building too.

 

If you mention a keyword in your text that also has its own web page, you should insert a link to the page in question.

5. Get Authoritative Links

Instead of focusing on getting many links on external websites, focus your effort on getting one good link on an authoritative site. When link building, think quality, not quantity.

6. Use Captions with your Images

Use captions with your images, place keyword rich captions with your images.

7. Add Links to Emails and Newsletters

Other websites are not the only place to add links to your website. Add valuable links in the form of e-mail communicationssuch as newsletters.

8. Focus each Page on a Single Keyword

Less is more, so give each page a focus on a single keyword phrase. Don’t optimise the page for several keywords at once; it makes life much easier for search engines and visitors too.

9. Connect with Industry Influencers

Identify and connect with industry influencers, creating strong relationships with them.

 

Creating relationships and delivering great content might get you links on their authoritative sites.

10. Use social media

Social mediaand SEO walk together. Make sure you include keywords and links in the content you deliver in your social media networks.

 

And if you’re not investing in social media, you’re losing a great marketing and SEO opportunity.

 

So once you’ve done the 10 tips above you should be in a great position to convert that new growing traffic into more leads.  To get more tips on this just follow the link below: -

 

lead generation

Tags: small business seo

6 Tips to Help you get Online Leads via Blogging

Posted by frank harris on 24/03/16 09:12

blogging_2016.jpgI manage my business’ blog, write the blog titles, write the content, optimise them, and am constantly consuming and publishing industry content. So what's the biggest issue I see with blogging to get online leads? It's the lack of detail.

 

Excellence is in the details. Give attention to the details and excellence will come.” –Perry Paxton

 

I understand why the problem arises. You want to produce as much content as possiblein as little time as possible.

 

So you think, “people reading this probably understand my industry or job role so I won’t bore them and elaborate.”

 

However, this statement is wrong.

Why is this a Problem?

Not going into detail makes the content feel rushed and unhelpful. I read many blogs and I often press the ‘back button’ because I’ve read that information before and it’s not something different. So how can we repair this?

 

How to fix the problem

1) Screenshots

If you’re explaining a process, strategy, or anything you’ve implemented - include screenshots! It’s easy, it’s quick, and it makes explaining things in the rest of your blog post easy. Plus, you can appeal to the visual learners as well as those who follow step-by-step directions better.

 

If a blog post is over 800 words and doesn’t include pictures it’s boring. Use your built in screenshot software!

 

screenshots.png

 

2) Bullet points

A lot of details can be found in bullet points if you use them correctly. You can:

  • List out statistics
  • Explain things step by step
  • Conclude long sections of content
  • List important takeaway points at the end of posts

See? Those bullet points were detailed and informative, as I like to practice what I preach!

3) Cite Other Sources

There are so many people writing about the same thing that details seem to get lost. But there are great resources out there that have information you can pull from.

 

This helps you back up your point while including more details. I like the statistics that I find in other people’s posts, and HubSpot is great about their use of those.

4) Link Internally

Also cite your own internal sources to provide details. Sometimes you’re writing a blog article and another article you have already written comes to mind.

 

Or maybe you have a website pagethat would provide more details as to what you’re talking about. Linking to this is a great opportunity to get readers to stay on your site as well as providing more details on a topic. It also helps with internal link building- a benefit to SEO.

5) Other Media Sources

Another idea is to include other media sources to drive your point home.

 

Videos are a great resource to use for this. You can create your own video explaining in detail what you’re talking about in your blog post, demonstrating the steps to do something for a how-to article, or just as a slideshow of photos relevant to your article.

6) Interactivity

Blogs can seem boring, so that people lose interest quickly. If you implement interactive elements into your blog you can keep your audience’s attention and include them in the learning process. For example, propose questions throughout the article. This will help them engage in your blog after reading by leaving a comment answering your question at the end.

 

These are all great ways to provide more detail in your blogging strategy and to break the bad habit of blogging for content purposes over educational purposes. To learn more about online leads, which blogging is part of, just follow the link below: -

 

lead generation

Tags: small business seo, business blogging

Lead Generation using your Website and SEO

Posted by frank harris on 24/02/16 15:39

lead_generation_2016.jpgWhen it comes to converting leads and making lasting impressions, your website is where the magic happens. KISSmetrics, an analytics and testing company, puts it best on their blog: “Your leads are only as good as the website that produces them”. They also provided these two compelling stats:-

  • You have 0-8 seconds to persuade your audience with your headline and landing page.
  • Approximately 96% of visitors that come to your website are not ready to buy (but they may be willing to provide contact information in exchange for valuable content).

So how can you optimise your site for lead generation? Let’s take a look at the first area you need to consider:-

WEBSITE FORMS

Using Website Forms

You can’t convert leads unless they fill out a form. A good lead capture form might ask for only first name, last name, email address, company, and job function. You can add more or fewer fields depending on your needs, but always err on the shorter side - with forms, less is more.

Why Short Forms Perform Better

When it comes to conversion rates, short forms outperform long forms. It’s common sense - people don’t want to waste time filling in information. But to prove our point, research has been made on the performance of an A/B test of short forms vs. long forms.

 

Three form lengths – one with five fields, one with seven, and one with nine were tested. The shortest form asked for name, work email, job function, and company. The medium-sized form also asked for number of employees and industry; the longest form also asked for a work phone number, and which CRM system they used.

 

The results? As you’ll see, the shortest form performed significantly better than the longer forms:-

 

Short (5 Fields)

Medium (7 Fields)

Long (9 Fields)

Conversion: 13.4%

Conversion: 12%

Conversion: 10%

 

Although you may want a long form to feed your CRM, you’ll be sacrificing leads in exchange for more data. And, as explained below, you can still get additional data using other methods.

 

Another factor to keep in mind: the more information you ask for, the less likely people are to tell the truth.

Filling in the Blanks

Short forms may get you more (and more truthful) responses, but they might not provide the data you need to effectively segment leads in your marketing automation tool. A potential solution is to use progressive profiling. Progressive profiling – which is often supported by your marketing automation platform - allows you to collect information and build qualification over time. Each time a person fills out a form on your site, the progressive form asks for more information.

 

If you don’t have the ability to use progressive profiling, carefully determine what you need on a form, as opposed to what you want - again, keep it short and sweet.

 

Extra-Intelligent Forms

The majority of Optimax’s content uses forms to directly gather lead data. Typically, this is Middle-of-Funnel content, like an whitepaper, or eBook. That said, you don’t need to put a form in front of visitors who are already in your database. To avoid repeat fill-outs, intelligent forms consult an API, to determine whether the contact information is already saved on a visitor.

 

If not, they need to fill out a form before downloading a these assets; if you do have contact information, simply greet them, and allow them to download the asset with a single click.

Social and Landing Page Forms

Consider adding social sharing buttons to your web page forms. This increases the chance that a lead will engage with your content by sharing your landing page, and can expose your content to a wider audience.

 

Many marketing automation platforms offer built-in functionality to add social sharing capabilities to landing pages.

 

Place your social share buttons in a prominent location and choose the social channels you include wisely – for simplicity’s sake, consider including only the most popular ones.

 

So stage 1 over. What else do you need to consider. Well this eBook covers all the following areas to make this job as simple as possible for you to maximise your leads:-

  • Website Calls-to-Action (CTAs)
  • Blogs
  • Website Usability
  • Checklist: Using your Website for Lead Generation
  • Search Engine Optimisation (SEO)
  • Authentic Content
  • Keywords
  • On-page SEO
  • Links

To find out all about them just follow the link below to download the eBook:-

 

lead generation

..

Tags: B2B lead generation, small business seo, leads

What is B2B Small Business SEO for 2016?

Posted by frank harris on 11/12/15 08:34

small business seoThe term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favourably influence its rank on search engines. 

 

B2B small business SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us to a style of writing content that emphasised keywords.

 

These strategies have largely belonged to webmasters and programmers.

 

Despite significant changes in search algorithms and user-friendly web design tools (ie; Wordpress, Drupal, Squarespace), many basic elements of what has traditionally been known as SEO have become automated or less technical.

 

Even Google has restructured its view on back-linking and now favours quality content over its old 'inbound links = relevancy' model".

 

Despite this, the term “SEO” still remains and often intimidates non-technical people who view SEO as some foreign language that only their webmaster speaks.

 

The fact is, the SEO of 1997 ended a long time ago, but the term lives on.

 

What has evolved from old school small business SEO is a need for quality web content that people view, enjoy and share.

Google’s user-friendly guide to SEO states this very clearly when it explains, “creating compelling and useful content will likely influence your website more than any of the other factors.”

So what is B2B Website SEO today?

Today, SEO has evolved into two unique strategies: website architecture and content marketing.

 

Good website architecture is a requirement, not a strategy for optimisation. It’s fundamental. Good website strategy includes search engine indexing, responsive display and mobile efficiency.

 

Content marketing is where the main focus of today’s optimisation occurs.

 

Create great content and search engines will reward you with premium placement and users wanting your compelling content.

 

Gone is the strategy of robotic text stuffed with high scoring keywords. This was a mechanical strategy at best and never satisfied readers.

 

Given this, don’t ask your webmaster how to improve your SEO. Instead, align your webmaster with a digital marketing consultant and try this instead:

  1. Use a content management system

Use a content management system (CMS) to publish your quality blogs, articles and images.

A simple CMS, like Wordpress, removes the technical obstacles for creatives that want to publish straight to the website. The CMS has a lot of search engine friendly tools that are automated for great indexing on search engines.

  1. Publish great content, often

Get into a weekly rhythm of creating new content on your website. Keep the content fresh by adding new images, revising text and keeping things up to date.

 

If pages on your site read the same as they did when the site was launched three years ago, search engines may no longer be crawling your site. Invite them back with fresh content.

  1. Google’s spiders love Google’s partner sites

With more search users than anyone else, clearly you want your site optimised on Google and its family of websites.

 

For this reason, create a YouTube account and embed your videos on your website. Create a Google Places page for local listings and map attribution.

 

Submit your site to Google’s Webmaster Tools (it’s easy, no need for your webmaster despite the name). Get a Google+ page for your business. Submit your mobile sitemap to Google’s mobile testing tools.

  1. Social media distribution

Have a social presence on Facebook, Twitter, Pinterest and Google+. Clearly these are popular tools but they offer strong links to your content and easy content distribution through their sharing features.

 

As your content gets shared by your fans and followers, more people will visit your website and your community of visitors will grow. 

 

If you’re thinking of updating your website for 2016, then you should follow the link below to ensure you don’t fall into any traps:-

 

10 SEO Mistakes to Avoid  when you Re-design your Website .

Tags: small business seo

Subscribe to Email Updates

Now you've read this article why not subscribe by filling in the form above and keep up to date with all that's happening in the world of Inbound Marketing

 

FREE eBook Effective Inbound Marketing Campaigns

 

  FREE eBook &quot;Social Media Marketing&quot;

  10 Things to cut from yourMarketing in 2014

Most Popular Posts

Follow Me