Are we making Website SEO too complicated?

Posted by frank harris on 05/02/19 16:34

b2b seo 1218-1SEO has a lot of moving parts - and that can mean a lot of wasted time and effort if we're not organised.

Here’s a SEO process that stays focused on results.

 

With the world of SEO crowded with options and resources, it’s time to get back to the basics and simplify the process, especially when launching a new website.

 

So how can you use all of the data and great tools available to create a more streamlined and simplified approach to SEO?

Simple doesn’t mean easy

Simple is about focus, consistency and results. You need to focus on delivering results.

 

By simplifying your SEO strategy, you will strip from it some of the “extras” that don’t really matter and begin to focus on the tasks and actions that help your site achieve its overall purpose.

Website SEO begins with goals

You must have a plan. Goals help us define your desired destination. Once we define what you want, you can work backward to create a strategy to get there. Here are a few questions to ask:

 

1.  What is the purpose of my site?

Is it to drive leads? Sell a widget? Connect with content? Your site’s purpose is directly related to the kinds of goals you will see.

 

2.  What do I want to achieve?

This is where you outline what your end goal looks like. Is it revenue-based? User-based? Traffic-based? Defining what it is you want will help you determine whether you are succeeding.

 

3.  How will I measure success?

After you know what you want to achieve, you need to know what to measure. To be sure that you have a positive ROI, you must know what numbers count. For instance, if you need to generate leads, you are going to need not just to drive traffic, but to drive traffic that will convert. It makes no sense to have thousands of visitors if none of them convert.

 

4.  Who is my competition?

Knowing what you are up against is important. Looking at your competition, what they do and how they do it can give you some ideas on how to take advantage of the holes in their search marketing strategy.

Action-based strategy

Once you have your goals in place, it’s time to build an action plan. Again, you must understand that every site is different and what worked in the past may not work now.

 

When building your strategy, ensure you stay focused on the end goal. Forget everything that doesn’t help you reach your SEO goals. Identify the tasks that will get you the desired results, and then prioritise them.

During this phase of the cycle, think about key strategic partners you can bring alongside you. The internet is all about connections, and if you want to have SEO success, you must always be looking to connect.

Real results

As mentioned above, you have more access to data than ever before. This is both good and bad. The key to reporting is reporting on what matters.

When I say, “real results,” I am referring to anything that has a real impact on the advancement towards the end goal. At this point in the cycle, review what you have done and the impact of those actions. Here are four simple questions to answer.

  • What worked?
  • What didn’t?
  • Why?
  • What’s next?

The goal here is to figure out if you’re headed in the right direction. You may not always have concrete answers, but by asking these questions, you can ensure that you’re looking at the data that matters. The most important of all the four is the last one. Don’t get stuck in the results and data. Look forward and keep pushing.

Making adjustments

Now, just because you have a plan, that doesn’t mean it’s perfect. If fact, it’ll never go perfectly. After you have reviewed the “real results,” it’s time to make calculated adjustments.

You’re not stuck having to do it over and over. The adjustment phase of the cycle helps make sure that you stay aligned with your goals.

Use the data you’ve collected to make tweaks, add and remove action items and refocus your strategy around your goals.

Around we go again

After you’ve made the tweaks, the cycle starts back at the top. Take time to review your goals after each time around. I have found that after going through the cycle one time, the goals I set in the beginning need to be shifted slightly.

 

A key thing to remember is that you must allow yourself flexibility in the process. Keep it simple. Define what you want. Put together a plan of action. Review the results and adjust as needed. SEO doesn’t have to be super-complicated; it just needs to be focused.

 

This is especially true in optimising a new site. To get the full story in this instance, download the whitepaper from the link below>>>

 

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Tags: SEO for small business, small business seo marketing, seo traffic, seo for b2b business, b2b seo programme, website seo

10 Ways to be on the road to B2B SEO success in 2019

Posted by frank harris on 22/01/19 10:31

b2b seo 1218Search is one of the important lynchpins to online marketing. Here are 10 considerations that you should be making on your marketing journey to B2B SEO success in 2019.

  1. It’s All about EAT (Expertise, Authority and Trustworthiness)

Google has a huge team of human contractors (Google Quality Raters) checking web pages against queries to ensure good content ranks well and low quality, spammy content doesn’t. It provides these raters with a detailed set of instructions so make sure that you are abiding to their guidelines.

 

Remember also to demonstrate EAT beyond your own webpages.

  1. Google Focuses on Authority

Users should be able to instantly tell the content is from a reputable source. While you don’t need an author bio for every page (for example, product pages), but your 'About' page should talk about the EAT of your authors.

  1. It’s “Money or your Life”

Google classes YMYL (‘your money or your life’) sites as those that could affect a user’s health, happiness or financial stability, and holds them to a higher standard of quality. It is therefore vital that you keep readers updated with the latest news if your content fits this profile.

  1. Natural Paid Links in B2B SEO

We always hear how paid-for links are bad, but links which have a barrier to entry can add credibility. For example, you must pay to become a member of a chamber of commerce, but they will still vet the sites they link to for quality, so payment does not automatically guarantee a link.

  1. Utilise Seed Sites

Authoritative sites are more likely to obtain links from trusted seed sites, such as universities and government organisations, and national and international press sites with high readerships. Make your site stand out and become a voice for your industry.

  1. The Circle of Trust

Look at your competitors and pay attention to their backlinks. Are they getting more links from reputable sites? Do they have more authority? Are you in the ‘circle of trust’? This is something to focus on in 2019 or risk falling behind.

  1. Match Content to Searcher Intent

Google can now identify the context and intent behind each search, and return specific, personalised results. Check your queries in Google Search Console. If they don't match the content you have on your site, this can cause quality issues.

  1. No Surprises

Google is cracking down on sites that mislead the public. Ensure you have the best possible user experience (UX) by optimising your content to make sure it is highly relevant.

  1. Speak Up

Speakable (the use of voice to say your keywords) mark-up is already available in the US and will roll out globally over the next few months so making sure you are ready to optimise for voice search is a must.

  1. Image Search

27% of all searches across ten major properties are for images and with Google beginning to roll out the ability to search Google Image results on mobile, it’s time to get savvy about optimising your images.

 

Authority has been there for some time now in B2B SEO. However much traffic your B2B SEO strategy gets you converting them to Leads then Customers is the end goal. So, this evergreen eBook should be in your filing cabinet to ensure you continue to carry out the right strategies>>>

 

How to get Traffic,   Leads and Sales  to your Business

Tags: seo traffic, local seo, b2b seo, seo marketing, seo for b2b business, b2b seo program, b2b seo programme

How Small Business Content on its own brings Traffic, Links, and Leads

Posted by frank harris on 14/09/18 11:23

content-marketing-question-ss-1920Web marketers tell you that just publishing small business content does not achieve anything. I know they have never done it.

 

I’d like to say it’s easy to publish content that fails to attract traffic but when even spam blogs can bring in traffic, links, and leads you have to ask what these marketers are doing that they cannot even match the performance of spam blogs.

 

The “quality” of your small business marketing content has nothing to do with whether someone else links to it. People will link to anything that they believe is useful. In fact, many bad SEO articles earn links just because they were written by someone whom the linkers know, follow, or trust. That’s terrible, but the majority of link-earning SEO articles earn links for this reason more than any others.

 

There is no such thing as an objective standard of quality. Google certainly doesn’t apply standards of quality consistently. They admit they ensure consumers can find well-known brands in their search results even if the brands are caught violating search engine guidelines.

 

You’re not going to win any argument based on the assumption that merely publishing content cannot accomplish anything on the Web. The data and search results are against you. The mantra of you MUST promote your web content represents a distorted version of a truth: active promotion speeds up the acquisition of traffic, links, and leads.

Why Merely Publishing Content Is Enough

It’s a rare Website that fails to get indexed within a few weeks, unless the publisher takes steps to prevent indexing.

 

If you publish a blog you don’t have to do anything other than publish posts. Let a WordPress blog’s default behaviour of sending out PING notifications work for you. Your content will be indexed, sometimes within a matter of days, in the worst cases within a few weeks.

 

That is passive promotion. You do nothing but publish the content.

 

Of course, you post links to blogs on social media. I consider this to be active promotion.

  • Hyperactive crawlers look for RSS feeds and new content. Google runs hyperactive crawlers along with many RSS directories. Those crawlers index your content so that it can start earning traffic from search sites.
  • DNS-aware Websites are often disavowed by Web marketers who don’t understand that these sites are not only harmless, they actually help you. A DNS-aware Website monitors the activation of domain names. It may send out a crawler to scan the site or it may just publish “who is” information about the site.

These Websites exist for a few reasons. Most of them carry advertising. Some are tied to Web marketing competitive intelligence tools.

 

There is nothing wrong with these links, many of which drive traffic to your Website. Web marketers have a tendency to assume the search engines will punish them for having these kinds of links but the search engines know you did not create the links. They either ignore these links or give them very little weight. But they do drive crawl.

Random Queries Create Real Visibility for Your Content

Google sometimes defines a long-tail query as one that drives 10 or fewer visitors within a 28/30-day period.

There is no length requirement for a long-tail query. They can be 1-word queries or 20-word queries. The “long tail of search” consists of rarely used queries. There LOTs of these kinds of queries.

 

More importantly, these long-tail queries often reflect specific user needs. When your content is a clear match for a long-tail query you have a very good chance of making a conversion be they on high-traffic or low-traffic Websites.

 

Your conversion rate doesn’t depend on how popular the queries you rank for may be; conversions depend on how well you meet the visitor’s expectations and how well you earn their trust.

 

If you’re earning 1,000+ visitors per month through true long-tail query traffic, you’ll earn natural links and build brand recognition, meaning those people will remember and search for your site again.

 

All you must do is publish useful small business content.

Search Referral Optimisation Ignores Arbitrary Goals

An arbitrary goal is anything like “we need to rank for [2-word term]” or “we need 1,000 visitors per month”. You cannot optimise through arbitrary goals. In fact, they degrade optimisation.

 

You can build traffic outside the search optimisation channel. People do this all the time but they label it as “SEO” because they don’t know what else to call it.

 

Search referral optimisation creates the best possible relationship between a search engine and a website. A new Website does not earn traffic from high-volume queries unless its content goes viral.

 

Going viral is random, unpredictable, and genuine enough to occur on its own. If you are nudging your content into some sharing funnel it’s not true viral content even if you gather hundreds of thousands of shares or links.

 

Optimisation is all about improving how the system performs according to its maximum realistic potential. What you are doing isn’t SEO if you push your metrics beyond the limit of what natural search optimisation can produce.

The Length of your Content Doesn’t Matter

Long content has become the new Web spam.

 

On the Web it’s easy enough to identify small business content spam because:

  • It’s only there to provide context for advertising - OR
  • It’s only there to provide context for 1 or more promotional links - OR
  • It’s there to serve as a place holder and still tries to get some traffic

Long-form content spam adds to this list by pretending to be thorough, complete, and authoritative. A few examples of Long-form content spam include:

  • Articles consisting of many quotations with little or no transitional context
  • Articles that contain many images (especially screen captures)
  • Articles that contain many unrelated facts with little or no transitional context
  • Articles that are written to cover as many “long tail” queries as possible
  • Articles that are hard to read because of incessant popups and calls to action

Long-form spam sometimes earns lots of links and draws lots of commentary but tends to fall into content that is just there to get you to buy something, sign up for something, or register for a Webinar. The user experience is of no importance to this form of content.

 

If the content was important it wouldn’t be obscured by pop-up registration forms and calls to action or long sequences of page-wide images. These long articles just draw people in to pop-up forms and calls-to-action. They’re not trying to create a valuable, useful Website experience.

 

The fact the search engines reward Long-form Spam doesn’t mean it’s not spammy. It just means the search engines’ guidelines have not yet caught up to the latest spammy practice.

 

While it’s true that nagging your visitors gets them to sign up for whatever you are selling, aggressive nagging that obscures the user experience is a hallmark of Websites that search engines have long-since dumped as bad user experiences.

 

If you’re content to milk Long-form Spam for all it’s worth, don’t lie to yourself about what you are doing. It’s spam, plain and simple, and nothing more.

 

Short content articles are fine. What matters is whether they deliver the goods to the visitor. Artists, cartoonists, and even major news Websites still publish a lot of articles that run to fewer than 500 words and continue to top the search results for many high-volume queries.

 

If length really mattered my own 1,000+ word articles would have been buried by now. I never count the words and I stop when I can’t add anything of value. I expect people to read my articles. I’m a “content first” marketer. I’m not afraid to lose your attention because I know you’ll be back.

 

It never fails to work. Sometimes it takes a little longer than we want.

Search Engine Optimisation Includes Active Promotion

In case I leave you with the impression that I am saying you’re not optimising for search if you actively promote your content, that is not the point I want to make.

 

You can build links, target queries, and do all that SEO stuff and it can make a contribution toward optimising your site’s relationship with the search engines.

 

What is important to remember is that SEO must always support the business decision. If the business decision is to do absolutely no active promotion then the worst thing you can do is conclude that your hands are tied and the project is doomed to failure. Websites can succeed on content alone. Any social media sharing came later and remains secondary.

 

It’s the small business content that matters most, not how you promote it. Make content that you yourself will want to read and it WILL last (and it will do well). Just be consistent.

 

For a content toolkit that will help you produce your best content, follow this link>>>

 

content marketing for small business

Tags: get more traffic, get more leads, seo traffic, small business content marketing, interactive content marketing, b2b small business email marketing, small business content

Search Engine Optimisation Checklist

Posted by frank harris on 13/08/18 15:41

seo 0618As an educator, as well as a doer of online marketing, the first part of any campaign plan is getting traffic. And you won’t get traffic unless all your content has been optimised for the search engine results page(s) - SERP. The better your search engine optimisation (SEO), the higher in the SERPs you will be and the more traffic you will get to your website. Here are some tips for a SEO checklist:

Topic Identification and Keyword Research

Research is the first step to ensure that your content will drive organic traffic in the long-run. SEO keyword research tools, can help you identify topics that are of interest to your audience and drive significant search traffic. Use tools like Idea Lab from NewsCred to help.

 

Look at factors like search volume, which tells you how much people are searching for a keyword; opportunity, which gives insight into how hard it will be to rank for a keyword; and seasonal trends, to see when people are looking for it.

  • Have you identified 2-3 target keywords that summarise your topic(s)?
  • Is the topic search volume seasonal and have you scheduled it into your editorial calendar accordingly?
  • Did you perform a search on Google to see how competitive the keywords are and what other brands own the highest search engine results page (SERP)?
  • Have you identified long-tail keyword variations to develop a targeted and unique angle?
  • Did you outline the most frequently asked questions your audience is asking around the topic to address specific needs and/or pain points?

Search Intent and Content Format

At this stage, content creators must get inside the heads of their personas to identify what content format, angle, and style will lend itself best to the topic.

  • Did you perform a Google search to understand what formats and topics are being surfaced
  • high in SERPs?
  • Are search results primarily product pages or long-form articles?
  • Have you determined if there is a Google Answer box to see if the keyword is primarily informational?
  • Does the SERP include video, images or other search integrations?

Content Execution

The following steps will help you understand what elements go into an optimised piece of content. However, it’s important to remember that high-quality content is the most critical factor. Focus on producing the best piece of research-backed content you can, while leveraging tags and other elements to ensure it’s optimised.

Content Quality

Is the content high-quality, well-written, informative, and useful?

Research & Data

Have you identified unique, valuable, and shareable statistics that can inform and validate your content?

Are you able to include key statistics that are informational and shareable?

Keyword & Content Optimisation

  • Does your title tag include primary keywords upfront? Does it have a call to action (CTA) and is it fewer than 65 characters?
  • Does the meta description include primary and secondary keywords and a CTA? Is your description fewer than 300 characters?
  • Have you used H1s, H2s, and H3s to structure or outline your article with relevant keywords?
  • Do all image alt texts describe the image and include relevant keywords, if possible?
  • Is the content length appropriate for the user intent of the topic and significant enough to address the topic? (Note: The average content length for the top 10 ranking domains was 1,900 words in 2017, according to the Searchmetrics 2017 Ranking Factors study.)

External & Internal Links

Calls to Action (CTA)

  • Did you include relevant CTAs (i.e. sign up here) within the body of the content?
  • Does the content have email sign-up CTAs?
  • Can the content be easily shared through social networks?
  • Does the content include contextual CTAs that are relevant to the reader at the appropriate stage of the funnel?

Content Distribution

Content distribution is critical to generating backlinks, social shares, and domain authority necessary for content to rank in highly competitive topic areas. Search engines want to know that people have read your content and found it useful before they recommend it to others by giving it a high ranking.

  • Email: Is there an email newsletter in which you can distribute this content?
  • Social Media: Can you share this piece of content on Facebook, Twitter, LinkedIn, Instagram, and other social networks? Can you encourage others within and outside of your organisation to share it with their social channels, too?
  • PR: Can you integrate this content into any PR pushes? Is it worthy of coverage from publications and bloggers?
  • Partnerships: Are there partners who would benefit from having this piece of content on their site? Could they drive their audience to it through a backlink?

Search engine optimisation is just the start of you getting traffic which you can convert into leads and then nurture into customers. For more details on how the steps to get those customers, why not download the eBook from the link below – it’s FREE:

 

How to get Traffic,   Leads and Sales  to your Business

Tags: get more traffic, more web traffic, organic search engine optimisation, seo traffic

Why is B2B Organic Search Better

Posted by frank harris on 27/03/18 16:22

organic search 0218Remember when you used to rely solely on search engines for traffic? Were you #1 on Google? It was the only real roadmap to generating site traffic.

 

Today, things are different. We create identities across social platforms, and we promote via Twitter, Facebook, LinkedIn etc. Is B2B organic search passé now?

 

Diversification is a must, and we no longer live or die by Google alone. But have we forgotten about organic traffic and how beneficial it is?

4 Reasons why B2B Organic Search Matters

  1. Organics importance

Research shows that organic is better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but only for conversions, not overall traffic delivery.

 

graph 0218

 

So, neglecting organic listings means your paid traffic is not doing as well as they could.

  1. No control

In B2C businesses, between 40 to 60% of traffic comes from Facebook. And Google traffic is low. Why?

Facebook traffic is real and occurs for good reasons. A site sending millions of visitors via a single referral source is a marketer’s dream come true. Or is it?

 

With Facebook (or any social media site), you are working inside a closed system. This means that while your section of it may be flourishing, you have no control.

 

What if Facebook decides competitor sites are more interesting? Or Twitter decides to personalise the feed? These situations have happened.

 

When using social media platforms for site traffic, you’re at the mercy of that platform.

 

When you don’t have control over the environment you may wind up with a large advertising bill to generate traffic lost when the platform changes how it uses your content. This can happen overnight or over a few weeks giving you no time to adjust.

 

But doesn’t Google do this?

 

Well, yes and no. Sure, an algorithm change can hurt your traffic. However, if you have knowledgeable people, this is not likely to happen, and if it does, you can usually get your visits back.

  1. Site “Stickiness”

Social media and paid ads are traffic generators, but they’re not long-term customer creators. Bounce rates are high, and the number of pages visited is often very low.

 

This makes perfect sense. If I come from my Facebook feed, I’m likely to view one page and leave. On average, these site visitors generally view between 1.2 and 2 pages.

 

Facebook is meant to drive article visits, not overall site traffic and customer loyalty. Twitter is meant to promote customer loyalty, not create post traffic.

 

Organic is different.Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. They have lower bounce rates visit more pages and are more likely to return.

 

So if you want to sell something or gain brand awareness, social is an excellent channel. If you are a B2B company organic is mainly for you. Diversification is key because each platform has a different ROI potential. Organic is one of the strongest of these, and organic+paid can be even better.

 

Social just can’t deliver the same level of quality traffic, even if your site sees 50%+ of its traffic coming from Facebook.

  1. Investment

The issue with paid referral sources, whether Google AdWords or Facebook Advertising, is that the traffic only lasts as long as you feed the meter. Pull your money, and you will see an instant dip in traffic.

 

When you’re paying for traffic, it’s like renting. You get immediate results, but there is no long-term buy-in from most of these.

 

With B2B organic search, the user mindset is different. The user is looking for you, or at least what you offer. When they find you, and you provide an excellent experience, they often return. Repetitive visits, for B2B SMEs, can start to increase brand recognition and loyalty.

 

Also, if you invest in organic, you can, sometimes, lower that investment to maintenance levels or take a break.

 

Although a long break is bad, you can shift resources for a short time.  When you do this, if you continue to produce content, keep a tight rein on technical issues and monitor inbound links, you will not generally lose any significant amounts of traffic, unless you’re in a highly competitive industry, or if you changed something that damaged your site in Google’s eyes.

 

You cannot do this with paid. When the money stops, so does most of the traffic that came with it.

Don’t let Organic Traffic Die

While you’re celebrating your Facebook visits and paid advertising, don’t forget to invest in organic. Organic results will sustain you during times when you cannot afford your paid budget.

 

Organic traffic is a completely different type of traffic from that received from paid or social channels.

Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer.

 

We know that approximately X people are looking for Y daily. So, getting in front of those people, means a greater opportunity to create long-term relationships and increase overall ROI.

 

To understand how to get more organic traffic follow this link>>>

 

How to get Traffic,   Leads and Sales  to your Business

Tags: inbound marketing, organic search engine optimisation, seo traffic, b2b content marketing

Focus on SEO, and your Traffic will Prosper

Posted by frank harris on 25/08/16 08:30

SEO_search.jpgDespite your corporate Facebook and LinkedIn pages and compelling Twitter background, nearly half of your traffic still comes from search.

 

Search has changed since business moved head-first into the social media marketing world. Best practices have become more sophisticated, subtle, and, unfortunately, more complicated. SEO isn’t dead, it just evolved.

 

It’s also improved. SEO isn’t about hitting your keyword density and mining back-links anymore. It’s about focusing on the big picture, nailing down everything that makes your content shine and promoting it. In a way, today’s search engine optimisation is about making your site and your content valuable to readers and reaping the benefits of your meaningful contribution.

 

Everything that contributes to your website has the potential to influence your traffic. Keyword density, linking, web design, site structure, readability and social-media reach can all help (or hinder) your visibility on the web.

 

So why focus on every aspect of your site at once? Simple: the web is a crowded place, and users don’t like to dig very hard to find what they want. According to research, 75% of users never scroll past the first page of search results. Even if you manage to make it into the first page of search results, 70% of users don’t trust a website with poor design.

 

Your competitors are doing the best they can, reaching out to customers and making their site more usable. Falling behind means missing out on leads and meaningful engagement with your personas.

The formula has changed. 

What happened to keywords? What about H2 tags and all the old-school SEO practices ?

 

Well, they're still there, but not quite as important as they used to be. Somewhere along the line, Google engineers realised that the Internet is a complicated place, and that the old formulas for determining the relevance and quality of content weren’t working.

 

Both the individual factors involved and the ranking algorithm are designed to work out which page will best fit a searcher’s needs. The problem is, not all of them are straightforward and easy to find. This is because old versions of the search formula made it possible for sites to play the system by adding far too many keywords and linking to themselves over and over again. Now, the ranking of content depends upon the recognition of people and sites that are also considered high quality - no more manufactured links, no easy ranking in Google.

 

This is why SEO now works. High-quality content is well-crafted, identifiably important, worth sharing, framed in solid web design and encourages further reading. By creating both an environment and individual articles that enrich the lives of others, your work is more likely to receive links from other sources, sharing on social media and recognition by Google’s algorithms.

The elements of success. 

But we want to know how SEO affects us. What can we do on an individual basis to make our content stand out, both subjectively and objectively?

 

The first place to start is with your website. Great websites are clear, focused and easy to read and navigate. If you have a lot of extra decoration, consider simplifying your design.

 

Ensure your site is designed with consideration given to being readable and easy on the eye. Use clear and large fonts that visitors can read without struggling. Simplify the navigation of your website with headings and menu titles that are clear and easy to understand.

 

Each of these things will contribute to a better reading experience and make it easier to find other articles on your site.

 

Next focus on your content. See what your competitors are doing and consider how you can do it better. Can you add more videos, valuable resources and interviews with industry experts? 

 

If you want to earn social sharing and back links from other high-quality sites, you have to create content that delivers value. This value can come in the form of education, information or even just conversation.

Whatever you’re producing, ask yourself, “will my audience members’ lives be improved in some way by this content?” If the answer is no, then drop it.

 

Enlist writers that produce compelling content and an editor that can remove typos and grammatical errors. For video, use professionals with good lighting, cameras and quality microphones to put you to the fore. For infographics and other visuals, use people with design knowledge, or outsource the work to a creative agency. Finally, nail down the technical aspects of your page so that web crawlers and search engines can easily find all that juicy content.

 

Lastly, focus on your social media marketing. Social media can actively engage your personas, which can help build your reputation as a trustworthy source. In a more direct sense, social media helps build back-links due to the exposure it provides. Simply, the more people that see your content, the more likely that someone will enjoy it and share it with others.

 

As search changes SEO practices grow more and more important. A strong and enjoyable user experience is the new normal, and achieving it through solid design, high-quality content and an engaging social presence means satisfied readers and a well-rewarded business.

 

To understand more how your website can get that traffic that coverts to leads aqnd customers follow the link below:

 

How to get Traffic,   Leads and Sales  to your Business

Tags: small business seo, seo traffic

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