6 Tactics to Drive more Links for your Online Marketing

Posted by frank harris on 26/02/19 16:39

link building-1Secure links for clients and increase rankings, traffic and leads are important in online marketing. Here are 6 ideas for you to consider.

  1. Develop Reusable Content Campaigns

Thinking about content-led link building campaigns is much like advertising or traditional PR campaigns - you run a campaign for a period, get as much as you can from it, then move onto the next one. This can work fine but isn’t very efficient when it comes to budgets and resources because you often must start design and development from scratch.

 

Instead, think of content campaigns that can be reused and revamped repeatedly.  Being able to reuse existing content allows you to relaunch very quickly and easily compared to a brand-new build and design.

  1. Learn what Works across Industries

Learn from campaigns and feed those learnings into other projects. If something works well, it may work for another industry and you need to look for these opportunities.

 

Over the last year or so, I’ve been doing this and did an exercise where I mapped out the success of client content campaigns against the complexity of creating them. This gave me something that looked like this:

 

mapping

 

Each dot represents a content campaign. I then saw patterns emerging that were successful and not complex to create. This success allowed us to do campaigns without being overly complex.

 

If you’re not doing this yet, the best place to start is simply to start recording data against all of your content campaigns such as:

  • The number of links, no follow links and brand mentions generated
  • Date of launch
  • What type of execution you chose
  • If data was used or not

The list will differ for everyone, but the first step is to start recording this data and then start learning from it over time.

  1. Target Golden Publications for an Exclusive Feature

 “What are your top 10 dream publications to be featured in?”

 

This offers you a very targeted list of sites where, if you can get featured, will get more traffic.

 

Then choose from the list and offer a single publication an exclusive when you begin your outreach. The idea is to find a journalist who values your idea or data highly enough to want to be the first person to write about it online and share it with their readership.

 

This works particularly well if you have a unique or different data set. The time between publishing the data story and other publications doesn’t need to be that long – 24 to 48 hours can often be enough for a journalist to be happy that they’ve got it first.

 

There are a few benefits to this approach:

  1. You can almost guarantee a “big hit” right at the start of the campaign which relieves some of the pressure on your when you start your outreach.
  2. If you can secure an exclusive with a large newspaper, it can lead to lots of other newspapers/magazines following suit, covering the content without you asking.
  3. You can slowly but surely start ticking off your dream list of publications

      4. Outreach to 2nd-tier Linking Websites

One of the core goals of a content-driven link building campaign is to secure links from high authority domains which can then pass that authority (and traffic) to your website. The downside of this is that the high visibility and credibility of these domains means that they can often be credited as the original source of the story. Whereas, you are the original source.

 

This can lead to links pointing at third party websites rather than your own which is very annoying!

    5. Use Keyword Research for more Links

This is more of a passive link building technique but the time spent is pretty minimal and has a few benefits.

 

The idea is to see if your content relates to keywords which have volume. If it does, then integrate the keywords into the piece and potentially get traffic by ranking well for them. The core goal is rarely to rank well, it is usually to secure links, but the benefits of direct traffic are obvious and shouldn’t be overlooked.

So where does link building come in?

 

If you are working on a content piece that is data-led, you have an opportunity to get in front of people who are trying to find this data. Amongst those people will be journalists, writers and bloggers to name a few.

By thinking about this, you’re giving your content a chance to generate links that you didn’t ask for.

      6. Overcoming Link Building Blockers

Driving more links to your content isn’t just about your own actions, it’s about the actions of others too. Sometimes, their activity can get in the way of yours and you secure fewer links.

 

One of the most common blockers is when you have either an agency working on their website or their own internal team. This can present challenges because you want to sync up activity and not over saturate contacts or worse still, both target journalists at the same time.

 

A way to overcome this is to share your outreach plans with the internal team and agree on who owns which contacts or publications. This helps to create clear boundaries and reduces the risk of something going wrong, especially under GDPR.

 

Another tactic is to share your plan for content campaigns as far in advance as possible, then add any other campaigns so you can quickly highlight times when work crosses over. This means when you launch campaigns, you’re less likely to hit blockers because you’ll have overcome them already.

 

For more tips on increasing traffic to your website using online marketing techniques, click on the  link below>>>

 

A Guide to B2B Website Marketing  for Small Businesses

 

Tags: b2b online marketing, online marketing, link building, website traffic, b2b traffic, small business online marketing

Effective Link Building for SEO

Posted by frank harris on 05/09/17 16:09

Link building 0817.jpgGoogle uses hundreds of ranking factors to pick up relevant pages in response to user queries on link building. Links remain the strongest quality signal to search engines, outweighing most other ranking factors.

 

However, with Google's updates and link spams, link building has become a "skating on thin ice" practice, unless... you know the rules to follow.

  1. Analyse competitors

Unless you're building links for a new website, you must first analyse the backlink profile of the site. Then look closely at link profiles of your high-ranking competitors – this will reveal the practices that work best for them. You will need a backlink checker app at this stage.

  1. Research Techniques

There's many directions to go:

Mentions

There may be web pages that mention your company, but don’t link to your website. Contact the webmasters and ask them to add links to the posts.

 

Similarly, look for mentions of your competitors. Websites that mention them may mention you. 

Product or service reviews

It’s likely there are blog posts written about things related to your business. Reviewing them is a win-win — the blogger gets an idea for a new post, and you get the exposure, additional traffic, and quality links.

Bloggers often publish comparison reviews. A comparison that could include your business can be a potential link.

 

An outdated review of a product or service that is similar to yours can also be a great place for a backlink, as the post author may be willing to update the copy with a description of your product and a link to your site.

Guest blogging

Google only recommends that guest posts only be published on relevant websites. Avoid guest blogging networks or websites created purely for posting articles. Here are the common qualities you can recognise these by:

  • A free design template;
  • Articles and posts not centred around any particular topic;
  • No signs of comments or social shares;
  • No author bios;
  • No contact details.

Press release distribution

There are dozens of press-release syndication services (eg. PRweb, PR Newswire) that let you to submit your copy. This technique allows you to get lots of links quickly. However, use this with caution; its mass usage is against Google's guidelines.

 

However, if you want to get real press coverage, you'll need to approach journalists directly.

  1. Find potential link partners

Now, search for potential backlinks. Since a manual search could take days, use apps like LinkAssistant to automate the process. However, I suggest you use a SEO specialist to show you how to use it!

 

Remember, to regularly check your inbox and quickly respond to partners' emails — and get ready to see your links (and rankings) grow.

10 Guidelines for Link Building

  1. Do not acquire links of the same type too quickly.
    Although no one can tell you how many links per month is too many, ensure you take it slow with a few links per anchor text — and watch the rankings response.
  2. Minimise the number of easy-to-get links.
    Keep the number of links from blog and forum comments, link directories, bookmarking websites, etc. as low as possible.
  3. Avoid link placements within spots not intended for editorial links.
    These include a page's header, footer, sidebar, and navigation elements.
  4. Double-check the backlink page's accessibility to search engines.
    The linking page should not be restricted in robots.txt or by noindex/nofollow.
  5. Ensure the backlink page is indexed and cached.
    If a page has not been cached in over 3 months, this may indicate that search engines do not consider it important.
  6. Don't engage in guest blogging or article marketing unless you know what you're doing.
    Do not obtain links from guest posts, article directories etc. if you're not 100% sure about their quality.
  7. The backlink page and website must be related to your niche.
    A website about aquarium fish is not good for the review of a steel fabricator.
  8. Check if the backlink page or the domain ranks in top 100.
    If the page doesn't rank in top 100 for keywords listed in its title tag, chances are search engines do not think very highly of it.
  9. Pay attention to the social media metrics.
    If the domain has no likes or shares, it may indicate that it has low traffic and little value.
  10. Do multi-level link building.
    Promote the page that stores your content and backlinks. Syndicate it through social media or include links to it in other publications.

Finally

As you gain more links and more traffic, keep monitoring your backlinks. Here are tips on monitoring your link-building campaign and its effect on your ranks:

  • Ensure your Google Webmaster Tools account is well set up. Check it now and again for manual actions or abnormal growth of backlinks.
  • Monitor organic traffic via Google Analytics. Watch for any unusual growth or decrease.
  • Track keyword rankings regularly and watch how they respond to new links. A sharp drop may indicate a search engine penalty — then, you'll need to look at your links and eliminate potentially dangerous ones.

Most importantly, remember to create valuable content, as links tend to build themselves for quality content. Create posts that offer answers and solutions. Don't forget to syndicate through social media, making it easy for visitors to discuss and share your content in social networks.

 

For more on traffic building check this out:

 

How to get Traffic,   Leads and Sales  to your Business

Tags: link building

5 Steps to Effective Link-building for SEO

Posted by frank harris on 20/06/17 10:07

link building.jpg

Google uses many link building as well as other ranking factors to pick up relevant pages in response to user queries. And while the list of these factors is quite wide (with new ones being added constantly, like https or mobile-friendliness), links remain the strongest quality signal to search engines, outweighing most other ranking factors.

However, building links for your website has become difficult to follow in 2017.

  1. Determine the as-is state and analyse competitors

First analyse the current backlink profile of your site and take a close look at the profiles of your high-ranking competitors to reveal the link building practices that work best for them (and thus for you too). You will need a backlink checker app at this stage.

  1. Research link-building techniques

There's many ways to go when it comes to link building — here's a list of the most common methods used by SEOs.

Mentions

There may be web pages that mention your company or brand name, but do not link to your website. Contact the webmasters of such pages and ask them to add links to the posts.

Directories

Local business directories, chamber of commerce listings, and business association websites are good places to have a link from.

Product or service reviews

It’s likely that there are many blog posts written about things related to your business. Often, reviewing your product or service is a win-win — the blogger gets the idea for a new post, and you get the exposure, additional traffic, and quality links. Supply the blogger with visuals and design, and provide product samples if needed.

  1. Find potential link partners

Now it's time to search for potential backlinks. Since a manual search could take days, most SEOs use apps like LinkAssistant to automate and speed up the process.

  1. Do link outreach

Now that you have a list of potential spots for your links ready, contact all those link partner prospects.

Add partners you found manually into your LinkAssistant project and email them!

 

Regularly check your inbox and quickly respond to partners' emails - and get ready to see your links grow.

 

5.   10 quality Guidelines or Link-building

  • Do not acquire links of the same type (and with the same anchor text) too quickly. Although no one can tell you how many links per month is too many, ensure you take it slow with a few links per anchor text - and watch how the rankings respond
  • Minimise the number of easy-to-get links. Try to keep the number of links from blog and forum comments, link directories, bookmarking websites, etc. as low as you can.
  • Avoid link placements within spots not intended for editorial links. Such spots include a page's header, footer, sidebar, and navigation elements.
  • Double-check the backlink page's accessibility to search engines. The linking page should not be restricted in robots.txt or by noindex/nofollow.
  • Make sure the backlink page is indexed and cached. If a page has not been cached in over 3 months, this may indicate that search engines do not consider it important.
  • Don't engage in guest blogging or article marketing unless you know what you're doing. Do not obtain links from guest posts, article directories, or similar networks if you're not sure about their quality.
  • The backlink page and website must relate to your niche. A website about fish is not a good spot for the review of a business coach.
  • Check if the backlink page (or at least the domain) ranks in top 100. If the page doesn't rank in top 100 for keywords listed in its title tag, chances are search engines don’t think very highly of it.
  • Pay attention to the social media metrics. If the domain has no likes or shares, it may indicate that it is not intended for real people, or has low traffic and little value.
  • Do multi-level link building. Take the effort to promote the page that stores your content and backlinks. Syndicate it through social media or include links to it in other publications.

Conclusion

As you continue to gain more links it‘s important to keep monitoring your backlinks. So, here are the major tips on monitoring your link building campaign and its effect on your ranks.

  • Make sure your Google Webmaster Tools accountis set up. Check it from time to time for manual actions or abnormal growth of backlinks.
  • Monitor the organic traffic via Google Analytics. Watch out for any unusual growth or decrease.

And, perhaps most importantly, remember to consistently create valuable content, as links tend to (literally!) build themselves for content of quality and value. Research the questions and problems your potential customers have, and create posts that offer answers and solutions.

 

Don't forget to syndicate through social media, making it easy for visitors to discuss and share your content in social networks. For starters, consider try using Facebook plugins and Click to Tweet – these services make promoting your content a ton easier!

 

If you would like 32 other SEO tips follow the link below:

 

lead generation

Tags: link building

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