6 Tactics to Drive more Links for your Online Marketing

Posted by frank harris on 26/02/19 16:39

link building-1Secure links for clients and increase rankings, traffic and leads are important in online marketing. Here are 6 ideas for you to consider.

  1. Develop Reusable Content Campaigns

Thinking about content-led link building campaigns is much like advertising or traditional PR campaigns - you run a campaign for a period, get as much as you can from it, then move onto the next one. This can work fine but isn’t very efficient when it comes to budgets and resources because you often must start design and development from scratch.

 

Instead, think of content campaigns that can be reused and revamped repeatedly.  Being able to reuse existing content allows you to relaunch very quickly and easily compared to a brand-new build and design.

  1. Learn what Works across Industries

Learn from campaigns and feed those learnings into other projects. If something works well, it may work for another industry and you need to look for these opportunities.

 

Over the last year or so, I’ve been doing this and did an exercise where I mapped out the success of client content campaigns against the complexity of creating them. This gave me something that looked like this:

 

mapping

 

Each dot represents a content campaign. I then saw patterns emerging that were successful and not complex to create. This success allowed us to do campaigns without being overly complex.

 

If you’re not doing this yet, the best place to start is simply to start recording data against all of your content campaigns such as:

  • The number of links, no follow links and brand mentions generated
  • Date of launch
  • What type of execution you chose
  • If data was used or not

The list will differ for everyone, but the first step is to start recording this data and then start learning from it over time.

  1. Target Golden Publications for an Exclusive Feature

 “What are your top 10 dream publications to be featured in?”

 

This offers you a very targeted list of sites where, if you can get featured, will get more traffic.

 

Then choose from the list and offer a single publication an exclusive when you begin your outreach. The idea is to find a journalist who values your idea or data highly enough to want to be the first person to write about it online and share it with their readership.

 

This works particularly well if you have a unique or different data set. The time between publishing the data story and other publications doesn’t need to be that long – 24 to 48 hours can often be enough for a journalist to be happy that they’ve got it first.

 

There are a few benefits to this approach:

  1. You can almost guarantee a “big hit” right at the start of the campaign which relieves some of the pressure on your when you start your outreach.
  2. If you can secure an exclusive with a large newspaper, it can lead to lots of other newspapers/magazines following suit, covering the content without you asking.
  3. You can slowly but surely start ticking off your dream list of publications

      4. Outreach to 2nd-tier Linking Websites

One of the core goals of a content-driven link building campaign is to secure links from high authority domains which can then pass that authority (and traffic) to your website. The downside of this is that the high visibility and credibility of these domains means that they can often be credited as the original source of the story. Whereas, you are the original source.

 

This can lead to links pointing at third party websites rather than your own which is very annoying!

    5. Use Keyword Research for more Links

This is more of a passive link building technique but the time spent is pretty minimal and has a few benefits.

 

The idea is to see if your content relates to keywords which have volume. If it does, then integrate the keywords into the piece and potentially get traffic by ranking well for them. The core goal is rarely to rank well, it is usually to secure links, but the benefits of direct traffic are obvious and shouldn’t be overlooked.

So where does link building come in?

 

If you are working on a content piece that is data-led, you have an opportunity to get in front of people who are trying to find this data. Amongst those people will be journalists, writers and bloggers to name a few.

By thinking about this, you’re giving your content a chance to generate links that you didn’t ask for.

      6. Overcoming Link Building Blockers

Driving more links to your content isn’t just about your own actions, it’s about the actions of others too. Sometimes, their activity can get in the way of yours and you secure fewer links.

 

One of the most common blockers is when you have either an agency working on their website or their own internal team. This can present challenges because you want to sync up activity and not over saturate contacts or worse still, both target journalists at the same time.

 

A way to overcome this is to share your outreach plans with the internal team and agree on who owns which contacts or publications. This helps to create clear boundaries and reduces the risk of something going wrong, especially under GDPR.

 

Another tactic is to share your plan for content campaigns as far in advance as possible, then add any other campaigns so you can quickly highlight times when work crosses over. This means when you launch campaigns, you’re less likely to hit blockers because you’ll have overcome them already.

 

For more tips on increasing traffic to your website using online marketing techniques, click on the  link below>>>

 

A Guide to B2B Website Marketing  for Small Businesses

 

Tags: b2b online marketing, online marketing, link building, website traffic, b2b traffic, small business online marketing

7 Factors that Affect your B2B Website Search Traffic

Posted by frank harris on 10/10/18 10:32

B2B_SEO_TrafficIf you produce content you must have stumbled upon the great SEO chanting, ‘Don’t write for search engines but for your readers’. Personally, there is no point in developing great content if it doesn’t get the proper exposure it needs to attract your B2B website search traffic.

 

From back linking to choosing good web hosting, SEO experts try every possible technique to get more traffic via Search Engine Result Pages (SERPs). They burn the midnight oil to ensure that the website is SEO friendly.

Already started feeling nervous? Well here are seven factors that can help you affect your website traffic.

  1. Content

Unique content is the entrance by which your company interacts with your customers. Therefore, if your content is not engaging enough, your customers will fly away. Especially, as Search Engine ranking depends greatly on the quality of your content.

 

Keeping them glued to your website, you’ll need to provide your user with engaging, valuable, passionate and relevant content.

  1. On-Page Optimisation

The content pages need to be optimised for Search Engines. The keyword and key phrases are the main factors by which a Search Engine determines whether a page is relevant to a search term or not. Therefore, your content should contain relevant both keywords and key phrases within a permissible density, not “keyword stuffing”. Apart from the content body, your keyword should be included in your URL, in the title tag and your page’s image alt-texts. This helps a Search Engine to find your page.

  1. Backlinks

Backlinks are the links that point to your site from other sites. In SEO, backlinks are a key factor in determining the authority, popularity and usability of any website but, not every backlink is worthy, so don’t be happy with the number of backlinks your site gains, it’s only about quality backlinks that matter. Backlinks that come from other high authority websites in the same niche are counted as quality backlinks.

  1. Social Signals/Social Buzz

Social signals play a great role in Search Engine ranking. When content gets shared on Facebook or Tweeted and re-Tweeted on Twitter etc., the Search Engine treats that content as useful and popular and pull it up to a better ranking position, thus increasing your traffic opportunities. The quality and quantity of Social Network shares also play a great role in increasing your B2B website search traffic.

  1. Choose a Smart Hosting Service

Your website is like your shop, it carries your identity on the web. Your web hosting services acts as the developed land on which your shop is built. A web hosting service keeps, serves and maintains your website files and make them available via the Web. Technically, there are three kinds of web hosting services:

  1. Dedicated Hosting
  2. Shared Hosting and
  3. VPS hosting (Virtual Private Server hosting)

Selecting a good hosting for a website is the utmost factor for Search Engine ranking as it involves with other factors such as page loading time, website availability, etc. and in this niche Linux VPS hosting is better than shared and dedicated hosting as it provides the freedom of owning a private server at a very low price.

 

Consequently, webmasters tend to choose a local VPS web hosting for better good results as the physical location of the VPS hosting server is also important for Search Engine ranking. If your hosting server is located in the US, then the Search Engine will assume that the website caters for US internet users, this will also be reflected in the search results. Geotagging can be helpful in this case.

  1. User Signals/Site Usability

Statistically, web users return to those websites which are rich in valuable information. A good, responsive design for all screen sizes is also a factor of good user experience. A search engine considers a user engagement matrix which includes how much time users spend on your site, the number of new users, number of returning users, etc. Apart from these, Search Engine also considers click-through rate, bounce rate to determine the usability of a website and rank it accordingly or penalise it.

  1. Website should be Easy to Navigate

Usually, online readers aren’t patient. Therefore, if they must dig deep to find the next page, they will fly away. To ensure you don’t drive your audience away, you will have to make your website navigation is as simple as possible to keep visitors happy. So, try to make a clear and concise design for your website  navigation for offering a hassle-free reach to every single corner of your website. This will not only help your users to find all your pages smoothly, but, it will also help Search Engines to find and index all your pages quickly.

 

This is a quick analysis of how to get the traffic you need. For a fuller explanation check out this blog and to show how to convert your traffic into leads follow the link below:

 

b2b lead generation

Tags: b2b website marketing, b2b customers, b2b seo program, b2b seo programme, b2b website search traffic, b2b traffic

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