SEO has a lot of moving parts - and that can mean a lot of wasted time and effort if we're not organised.
Here’s a SEO process that stays focused on results.
With the world of SEO crowded with options and resources, it’s time to get back to the basics and simplify the process, especially when launching a new website.
So how can you use all of the data and great tools available to create a more streamlined and simplified approach to SEO?
Simple doesn’t mean easy
Simple is about focus, consistency and results. You need to focus on delivering results.
By simplifying your SEO strategy, you will strip from it some of the “extras” that don’t really matter and begin to focus on the tasks and actions that help your site achieve its overall purpose.
Website SEO begins with goals
You must have a plan. Goals help us define your desired destination. Once we define what you want, you can work backward to create a strategy to get there. Here are a few questions to ask:
1. What is the purpose of my site?
Is it to drive leads? Sell a widget? Connect with content? Your site’s purpose is directly related to the kinds of goals you will see.
2. What do I want to achieve?
This is where you outline what your end goal looks like. Is it revenue-based? User-based? Traffic-based? Defining what it is you want will help you determine whether you are succeeding.
3. How will I measure success?
After you know what you want to achieve, you need to know what to measure. To be sure that you have a positive ROI, you must know what numbers count. For instance, if you need to generate leads, you are going to need not just to drive traffic, but to drive traffic that will convert. It makes no sense to have thousands of visitors if none of them convert.
4. Who is my competition?
Knowing what you are up against is important. Looking at your competition, what they do and how they do it can give you some ideas on how to take advantage of the holes in their search marketing strategy.
Once you have your goals in place, it’s time to build an action plan. Again, you must understand that every site is different and what worked in the past may not work now.
When building your strategy, ensure you stay focused on the end goal. Forget everything that doesn’t help you reach your SEO goals. Identify the tasks that will get you the desired results, and then prioritise them.
During this phase of the cycle, think about key strategic partners you can bring alongside you. The internet is all about connections, and if you want to have SEO success, you must always be looking to connect.
As mentioned above, you have more access to data than ever before. This is both good and bad. The key to reporting is reporting on what matters.
When I say, “real results,” I am referring to anything that has a real impact on the advancement towards the end goal. At this point in the cycle, review what you have done and the impact of those actions. Here are four simple questions to answer.
- What worked?
- What didn’t?
- What’s next?
The goal here is to figure out if you’re headed in the right direction. You may not always have concrete answers, but by asking these questions, you can ensure that you’re looking at the data that matters. The most important of all the four is the last one. Don’t get stuck in the results and data. Look forward and keep pushing.
Now, just because you have a plan, that doesn’t mean it’s perfect. If fact, it’ll never go perfectly. After you have reviewed the “real results,” it’s time to make calculated adjustments.
You’re not stuck having to do it over and over. The adjustment phase of the cycle helps make sure that you stay aligned with your goals.
Use the data you’ve collected to make tweaks, add and remove action items and refocus your strategy around your goals.
Around we go again
After you’ve made the tweaks, the cycle starts back at the top. Take time to review your goals after each time around. I have found that after going through the cycle one time, the goals I set in the beginning need to be shifted slightly.
A key thing to remember is that you must allow yourself flexibility in the process. Keep it simple. Define what you want. Put together a plan of action. Review the results and adjust as needed. SEO doesn’t have to be super-complicated; it just needs to be focused.
This is especially true in optimising a new site. To get the full story in this instance, download the whitepaper from the link below>>>