If you produce content you must have stumbled upon the great SEO chanting, ‘Don’t write for search engines but for your readers’. Personally, there is no point in developing great content if it doesn’t get the proper exposure it needs to attract your B2B website search traffic.
From back linking to choosing good web hosting, SEO experts try every possible technique to get more traffic via Search Engine Result Pages (SERPs). They burn the midnight oil to ensure that the website is SEO friendly.
Already started feeling nervous? Well here are seven factors that can help you affect your website traffic.
Unique content is the entrance by which your company interacts with your customers. Therefore, if your content is not engaging enough, your customers will fly away. Especially, as Search Engine ranking depends greatly on the quality of your content.
Keeping them glued to your website, you’ll need to provide your user with engaging, valuable, passionate and relevant content.
The content pages need to be optimised for Search Engines. The keyword and key phrases are the main factors by which a Search Engine determines whether a page is relevant to a search term or not. Therefore, your content should contain relevant both keywords and key phrases within a permissible density, not “keyword stuffing”. Apart from the content body, your keyword should be included in your URL, in the title tag and your page’s image alt-texts. This helps a Search Engine to find your page.
Backlinks are the links that point to your site from other sites. In SEO, backlinks are a key factor in determining the authority, popularity and usability of any website but, not every backlink is worthy, so don’t be happy with the number of backlinks your site gains, it’s only about quality backlinks that matter. Backlinks that come from other high authority websites in the same niche are counted as quality backlinks.
Social Signals/Social Buzz
Social signals play a great role in Search Engine ranking. When content gets shared on Facebook or Tweeted and re-Tweeted on Twitter etc., the Search Engine treats that content as useful and popular and pull it up to a better ranking position, thus increasing your traffic opportunities. The quality and quantity of Social Network shares also play a great role in increasing your B2B website search traffic.
Choose a Smart Hosting Service
Your website is like your shop, it carries your identity on the web. Your web hosting services acts as the developed land on which your shop is built. A web hosting service keeps, serves and maintains your website files and make them available via the Web. Technically, there are three kinds of web hosting services:
- Dedicated Hosting
- Shared Hosting and
- VPS hosting (Virtual Private Server hosting)
Selecting a good hosting for a website is the utmost factor for Search Engine ranking as it involves with other factors such as page loading time, website availability, etc. and in this niche Linux VPS hosting is better than shared and dedicated hosting as it provides the freedom of owning a private server at a very low price.
Consequently, webmasters tend to choose a local VPS web hosting for better good results as the physical location of the VPS hosting server is also important for Search Engine ranking. If your hosting server is located in the US, then the Search Engine will assume that the website caters for US internet users, this will also be reflected in the search results. Geotagging can be helpful in this case.
User Signals/Site Usability
Statistically, web users return to those websites which are rich in valuable information. A good, responsive design for all screen sizes is also a factor of good user experience. A search engine considers a user engagement matrix which includes how much time users spend on your site, the number of new users, number of returning users, etc. Apart from these, Search Engine also considers click-through rate, bounce rate to determine the usability of a website and rank it accordingly or penalise it.
Website should be Easy to Navigate
Usually, online readers aren’t patient. Therefore, if they must dig deep to find the next page, they will fly away. To ensure you don’t drive your audience away, you will have to make your website navigation is as simple as possible to keep visitors happy. So, try to make a clear and concise design for your website navigation for offering a hassle-free reach to every single corner of your website. This will not only help your users to find all your pages smoothly, but, it will also help Search Engines to find and index all your pages quickly.
This is a quick analysis of how to get the traffic you need. For a fuller explanation check out this blog and to show how to convert your traffic into leads follow the link below: