Whether you are running a large company, or a start-up, the need for social media marketing is inevitable.
In the world of marketing, how you present yourself to your prospective clients matters a lot. You need to use social media to speak and communicate professionally to your customers.
As an entrepreneur, social media marketing for small business is an effective and pocket-friendly way of reaching out to customers.
Social networks are not just free to join, but they also help you get traffic pretty fast and generate high quality leads!
How to help boost Campaigns when doing Social Media Marketing for Small Business?
Communicating involves words, and this is very difficult for some people to master with their marketing collateral. When doing social media marketing, be it an update or a review you want to share on your social network, providing good content is mandatory. Before you share anything you need to authenticate it and make sure that it’s something helpful or of some value to your network.
Most people involved in social media marketing for small business bombard their networks with lots of information (e.g Facebook updates) that is not relevant and they lose out as your followers will sometimes think you’re a spammer and stop following you.
So, always share quality information on your network. If you are a poor writer or researcher, hire someone or outsource this service.
Remember social media marketing takes time.
You need to track your results and make sure that there are leads coming from it. After you run a social media campaign for a few weeks, make sure to go back and look at what you’ve made. You might be looking at the long term results, but it is always good to see that you are gathering people interested in what you are promoting and even better contributing or sharing your content.
Remember that the profits of your business directly depend on your marketing results.
Best Practices when doing Social Media Marketing for a Small Business
You could have the best content lined up and the best tracking software and mechanisms but there are some other factors you have to integrate into your social media campaigns to see results. These play in the background meaning that they are factors that are not just seen on the surface and it’s what most people fail to see.
One of these tiny details is that your content or updates you share across your network should be engaging and interactive. All posts must not bore your network. Interactive and witty updates always gets everyone’s attention and that is exactly what you want; people responding and asking questions and conversations going. If your social media campaign doesn’t have that, then you are doing something wrong!
Most small business marketers are busy, tending to a diverse number of tasks but this shouldn’t be a hindrance to building successful social because you can always outsource this service. This will save you a lot of time, and most likely give you a lot of results!
Finally, as you are probably in B2B marketing LinkedIn is going to be an important platform for you, so here are 5 reasons why you should use LinkedIn if you want more clients…
1. If your ideal client is a professional, LinkedIn is where they are online.
Simply put, LinkedIn is the world's largest online professional networking site, with over 250 million members.
2. It's easy to engage and connect…anywhere you have an internet connection.
Similar to face-to-face networking, on LinkedIn you have the opportunity to introduce yourself, find out about what your ideal clients are looking for and share your expertise. But, the difference is you can do it at your convenience.
3. It's easy to drive traffic to your site, your list and get new clients.
Whether fellow LinkedIn members first encounter you in groups or search results, if you have a system in place you'll know exactly the right thing to do, when, to lead them to your site, to your community to actually becoming your client.
For example, LinkedIn is where 99% of my new clients find me. I nurture our relationship from our first interaction through to becoming my client. It works like magic…AND it's highly automated!
4. It's easy to share your expertise.
Whether through your status updates or via Groups, you can get your message out in less than 5 minutes a day with tools like HootSuite.
Getting your message out consistently will help you be seen an as expert in your field and a thought leader.
And again, when you have a system in place to maximise your visibility and deepen relationships, you'll have new clients in no time.
5. It's easy to leverage.
Use tools and/or have an assistant do most of the work and heavy lifting for you to make it easier to get more clients on LinkedIn.
If you want to get ahead of the game in social media marketing then download my views of where it’s heading by downloading the eBook from the link below:-