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With the aforementioned in mind, here are six primary ways you can use LinkedIn to get more leads for your business.
LinkedIn Answers:- This is one of the more useful (and under-utilised) tools on LinkedIn. It is a section where people who want to ask questions about business go to get advice. And guess who is giving the advice? You are, because you are an industry-insider with a lot of helpful knowledge, right? Right!
LinkedIn Applications: -One of the more interesting places to visit on LinkedIn is the Applications area. This is where you can go to add new and interesting apps that will improve the experience people have on your LinkedIn page. They cover so many areas of business and every application comes with easy steps to implement them.
LinkedIn Groups: -Join several groups on LinkedIn. The trick here is not just joining the obvious groups in your industry—it is joining groups that are outside your industry that might help you grow your business by expanding your reach. So, if you are an accountant, don’t just join accounting groups—you will want to join groups for entrepreneurs, small business owners, even internet marketing agency in Cambridge and others. The whitepaper gives you tips on how to create, use and manage them.
LinkedIn People: -This is terrific for business-to-business owners who want to get their foot in the door at a large corporation. You can find a list of names of people at your target company and your shared connections. From that point on, it is easy—just ask your friends to introduce you via LinkedIn to the people at your target company. Then, you are in!
LinkedIn Direct Ads: -LinkedIn has an advertising programme that can be used to drive new prospects to your landing page, LinkedIn group or other destination. The ads work the same way Google paid search ads work. If your product sells for £500 each, investing £50 to generate £500 is not a bad return-on-investment.
LinkedIn Mobile: -If you have not already downloaded it to your smart phone, just go to your app store and download it for free. The LinkedIn mobile app is best used when you are at an event where you are making one2one contacts. During a conversation with a prospect, ask them to turn on LinkedIn on their smart phone, then you can get instant transfer of information.
For more information on these and other aspects of LinkedIn to get more traffic to your website and how this can fit into your b2b lead generation just click the button below!
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