The process of starting a small business blog is quite simple, however creating a successful blog that stands the test of time? Well, that is going to take some time, work and effort! The good news is that once you’ve laid out the basis for your blog from the start, you are more likely to find success in the future.
In this article, we are going to walk through the simple pre-planning and launch process that every blogger needs to follow. This initial pre-planning and launch process is crucial for any bloggers that want to launch a small business blog that not only needs to be taken seriously but can also stand above the crowd in a world with over 300 million blogs in it.
Successful Blogging in 6 Steps
As mentioned earlier, the foundation of your blog is what’s going to make it stand out from the millions of other blogs out there that are still using default WordPress templates and just focus on content creation and nothing else. Each of the six steps mentioned above are all key components to making it big in the world of blogging today.
1. Pick Your Topic
There are millions of blogs in the world today. Some are niche specific, others are a wide range of business topics and the rest are just for personal use or hobby related. Whatever you decide to make your business blog about, try and stay on topic and it’s always best to go as niche specific as possible. (resource: how to find your avatar)
2. Create Your Avatar
Just like a store or business knows who their best customers are, a blogger should know the personas coming to their site as well. Plan out who your blog content best relates with and build out a perfect avatar for your site.
3. Domain Name and Hosting
There are a few different places you can go to start a blog for free, but each of them also comes with many limitations. It is highly recommended that you invest money in your own domain name and premium hosting. This way your site will always be up and secure, while also being owned by you.
4. Content Creation
Blogging is all about creating content, but it’s not just about the creation — it’s about the value that you provide to your audience. This also goes back to your niche topic. Make sure all your content has purchase and is related to the overall focus of your blog. When creating content for your site, you should also consider using evergreen content — which allows you to continually promote and use the same content for months and years to come.
5. Blog Launch
With the pre-planning phase of your blog taken care of, it’s now time to launch your blog. Setup your domain name, hosting and install WordPress so you can start publishing content for the world to see.
6. Content Promotion
To actively grow your blogging audience and readership, you are going to need to focus on content promotion as well. This includes occasional guest blogging on other sites, sharing your content through social media and connecting with other site owners to see how you might be able to link to each other’s content and resources.
With all the six steps taken care of, your blog will be light years ahead of the millions of other business marketing blogs out there that are just taking up space. Blogging takes a decent amount of time an effort to gain traction, so don’t give up! It takes time to see results.
For a more detailed look at business marketing blogs why not have a look at the eBook that can be obtained from the link below: